It may be hard to see why Google changing their SEO practices is hurting the bottom line for eBay. Well, that's what you will get some information on below. This is something that not only hurts eBay, but a number of people that depend on SEO practices.
It is said that eBay plans to spend more money on Google advertising, but this is probably just to appease the Google gods. They have publicly stated that paid advertising is not effective at all for larger businesses, and therefore it is doubtful that this is the direction they will actually go in. The use of organic listings has brought more revenue in for eBay, but not to the core site itself as of late. There was also the security breach that happened, effectively causing a global password reset to occur, which may play a role in the lack of quarterly earnings.
It's sad that when eBay starts to lose business when they've been doing good SEO practices for as long as they've been around. Their site has been a cornerstone of online buying and selling for quite some time, so when they hurt it hurts their customers as well. When you consider that they're losing a few cents per purchase or more just because their results are getting buried, it's pretty sad that other companies that aren't as established are snapping these sales up. In the end, it's best if Google were to look at their relationship with eBay and cut them some slack!
This is a lesson that everyone should learn in regard to search engine optimization. Google controls the game, and by flirting with tactics and strategies that will definitely be frowned upon, Google doesn't care who they take down. Although eBay has stated publicly that they will use more money for Google advertising, this is probably not true.
As everyone knows, eBay is one of the largest avenues on the web. The size of the company, in most cases, will determine whether or not a company can bend the rules, so to speak, when it comes to search engine optimization. Google is known for favoring larger companies, especially those that use Google Adwords, paying the search engine giant billions of dollars in advertising to stay in their good graces.
Recently, eBay denounced Google Adwords, stating that it was virtually ineffective when it came to marketing major brands, something that eBay does on a regular basis. Now, eBay is stating that Google's latest updates have hit them very hard.
It is said that eBay plans to spend more money on Google advertising, but this is probably just to appease the Google gods. They have publicly stated that paid advertising is not effective at all for larger businesses, and therefore it is doubtful that this is the direction they will actually go in. The use of organic listings has brought more revenue in for eBay, but not to the core site itself as of late. There was also the security breach that happened, effectively causing a global password reset to occur, which may play a role in the lack of quarterly earnings.
It's sad that when eBay starts to lose business when they've been doing good SEO practices for as long as they've been around. Their site has been a cornerstone of online buying and selling for quite some time, so when they hurt it hurts their customers as well. When you consider that they're losing a few cents per purchase or more just because their results are getting buried, it's pretty sad that other companies that aren't as established are snapping these sales up. In the end, it's best if Google were to look at their relationship with eBay and cut them some slack!
This is a lesson that everyone should learn in regard to search engine optimization. Google controls the game, and by flirting with tactics and strategies that will definitely be frowned upon, Google doesn't care who they take down. Although eBay has stated publicly that they will use more money for Google advertising, this is probably not true.
As everyone knows, eBay is one of the largest avenues on the web. The size of the company, in most cases, will determine whether or not a company can bend the rules, so to speak, when it comes to search engine optimization. Google is known for favoring larger companies, especially those that use Google Adwords, paying the search engine giant billions of dollars in advertising to stay in their good graces.
Recently, eBay denounced Google Adwords, stating that it was virtually ineffective when it came to marketing major brands, something that eBay does on a regular basis. Now, eBay is stating that Google's latest updates have hit them very hard.
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