Monday, 25 August 2014

Mobile Driving In 8.25% Of All Clicks

By Nathir Sufyan


If anyone wanted to know the power of mobile advertising, it is all found in the statistical analysis that is being done. Companies are spending a significant amount of money in the mobile sector because it works and it is as simple as that. The results are starting to show how the results coming in from ads are unbeatable on any other front.



Since the news feed ads are being presented right on the phones, they are able to monitor more and more along with generating a lot of clicks. People are willing to click on the ads when it comes onto their phones and this willingness is being tapped into by people. Everyone wants to get a piece of this pie before it goes out of control. The best part about these mobile ads has to do with the amount of ads being out there in comparison to the actual click through rate.

If you are surfing on Facebook everyday, you have more than likely seen news feed ads. Your newsfeed is where all the stories and posts that people connected to your Facebook site will be shown, allowing you to monitor what they are doing every day. There are advertisements that you can place in the newsfeed, something that many people do because they know how much attention is placed on Facebook news feeds. Retargeted news feed ads are some of the best types of advertisements that you can run, something that works very well with mobile advertising. In fact, a recent study showed that even though mobile made up just over 6 1/2% of the retargeted news feed ads that are used, over 8% of the overall clicks that are attributed to news feed ads actually resulted from mobile advertising.

There is no doubt most marketing campaigns are now focusing on these details in order to start seeing results that are worthwhile. It simply does not get better than this for those who want the best. Marketers around the world have started to tap into this market in order to attract more and more people towards their sales pages. It is a bargain deal in the modern age.

This study that showed this was looking at AdRoll and recent data that was released. It also took into account FBX and WCA ads when making this analysis. Obviously, mobile ads are going to be less popular than those shown on a desktop, yet the click through rate was what was impressive. It seems that people with smart phones are more likely to click once again through to the landing page because it is the conditioning that people have too tap their phone. This study has provided some very interesting insight into click through rates for mobile users which will be used by advertisers when creating mobile news feed ads in the future.

The idea that mobile advertising is getting more popular as many people thinking how to capitalize on this trend. However, before you start thinking that this is going to lead to additional sales, it really does depend upon what you are selling. You have to look at the products that are selling the best, and what the actual CTR and ads actually were. If you could have all of this information to make a logical decision, you could decide whether or not mobile retargeted news feed ads were a good choice for you.




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