There is always a need for more information in order to optimize advertising prospects. Brand advertisers don't want to dip their toes into waters that will not yield anything. Some of the brightest minds in the world work on these details and they make sure they have the analytics down before investing a sizeable amount. Yahoo has started to use this as a means to integrate the ComScore vCE into their system. This means brand advertisers are now able to get more information out of the system before diving in.
Detailed - The reason for these analytics being important has to do with knowing more about prospective and current consumers. If the brand advertisers are able to understand the consumers better, they are able to tweak their advertisements to suit those particular target groups. It is a simple way of making sure more conversions are occurring on a regular basis instead of blindly hoping for results that might never come about. You have to ensure you pay attention to these details at all times in order to get the most out of the business and that is why Yahoo is luring in brand advertisers with this wonderful offer.
Yahoo has had some struggles with ad sales as of late. They believe that this new program will help to revitalize them. They think that there's still a demand for their ad space, and that the problems they've been having are internal in nature.
This integration is going to do a lot when it comes to bringing home more advertisers for Yahoo. They are going to be able to read different aspects of the traffic that is being generated (i.e. demographics) and that plays a big role. Yahoo is on the verge of making more changes and this is one of the bigger one that has been implemented. A lot of brand advertisers are going to be coming to Yahoo after this latest development because of what it will offer them in terms of their own digital campaigns. Yahoo is the first publisher in the world to bring this into the equation.
Yahoo CEO Marissa Mayer thinks that this partnership is going to have a very positive impact on Yahoo's ad business. In recent quarters, Yahoo ads had weaker performance, and she believes that working with comScore will help to make their ad platform more attractive to media buyers.
It's clear that buyers need to find new ways to reach audiences, and companies like comScore are helpong them to do that. Yahoo's integration program is only the beginning. It's likely we'll see a great deal more companies taking steps like these ones in the future.
Detailed - The reason for these analytics being important has to do with knowing more about prospective and current consumers. If the brand advertisers are able to understand the consumers better, they are able to tweak their advertisements to suit those particular target groups. It is a simple way of making sure more conversions are occurring on a regular basis instead of blindly hoping for results that might never come about. You have to ensure you pay attention to these details at all times in order to get the most out of the business and that is why Yahoo is luring in brand advertisers with this wonderful offer.
Yahoo has had some struggles with ad sales as of late. They believe that this new program will help to revitalize them. They think that there's still a demand for their ad space, and that the problems they've been having are internal in nature.
This integration is going to do a lot when it comes to bringing home more advertisers for Yahoo. They are going to be able to read different aspects of the traffic that is being generated (i.e. demographics) and that plays a big role. Yahoo is on the verge of making more changes and this is one of the bigger one that has been implemented. A lot of brand advertisers are going to be coming to Yahoo after this latest development because of what it will offer them in terms of their own digital campaigns. Yahoo is the first publisher in the world to bring this into the equation.
Yahoo CEO Marissa Mayer thinks that this partnership is going to have a very positive impact on Yahoo's ad business. In recent quarters, Yahoo ads had weaker performance, and she believes that working with comScore will help to make their ad platform more attractive to media buyers.
It's clear that buyers need to find new ways to reach audiences, and companies like comScore are helpong them to do that. Yahoo's integration program is only the beginning. It's likely we'll see a great deal more companies taking steps like these ones in the future.
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