This Means Your Web Pages Are Your Products...
Make every single page of content worthy of your business.
The vast majority of your website's pages are important as every page of your site has a chance to be indexed by the search engines. This is Google in the United Kingdom, as it has roughly a 90% hold on search activity. In the US it's 61%. You'll maximise the chance of a page being indexed if you can prove to Google that you have put some thought and detail into your page content. What this means is producing a page that's providing a sufficient amount of unique and engaging content. If a page on your web site is not indexed, you have not been able to satisfy Google sufficiently for it to consider your page worthy of being included in their index. Essentially, they don't think its good enough to be viewed by their users.
Learn From Your Competition
You can learn a lot about what might be deficient with your website page by having a quick look at your competitor's sites. The general standard of the pages that you visit will inform you about the standard you will want to attain and surpass, if your financial position and time allows.
Your Message
A succinct message delivered adequately is much better than a poor message delivered well! Looking at your competition will assist you in determining how well you will need to deliver your message. Make sure you are clear on what you are going to be saying and what you'll be asking your audience to do. Think carefully about what words, images and even video would make a prospect buy from you instead of one of the competition. When you are clear about your message only then can you produce the content.
Your Page Is Your Display Product
Even if you're a service business you still need to treat every single page of your web site as if you're going to put it on a shelf for potential customers to view. If the product you place on show looks shabby no one will buy it. If the product does not provide enough detail it's a similar thing.
The Factors That Are Important To Google
There are no mysteries to what Google pays attention to and uses. If you pay no heed to these factors the prospects of your page being indexed are virtually zero. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). This list contains all the on-page SEO elements which make up a web page. Some are not seen by the human eye but they're inspected by the search engine crawlers and therefore are critical.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is beneficial if the URL contains words that have meaning. If it does it'll have meaning to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' as it gives an idea about what the topic of the destination page is about. 'www.wd4t.com/node/88' isn't helpful yet it's the same page address as the one above, however it is the raw page address. If you have control over your page addressing you must ensure the address makes sense to a human being and that it reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Exactly like the URL the Page Title is vital and it's most definitely a factor that influences how highly a page will rank. The Page Title is what appears in the tab of your browser. What you want to incorporate in your page title are words you would like your page to be famous for but at the very same time you don't want to utilize the same sequence of words on multiple pages. It is crucial you avoid duplicate page titles. Google excludes pages from its index if it thinks multiple pages of a site are similar.
H1 Tag - Regard It As Heading 1
H1 denotes to a search engine the main title of the content they're crawling. To the human visitor it's the main heading. It should provide the reader of the page a very clear idea of what the content of the page is really about.
Meta Description - Your Advert
This is undoubtedly one of the most disregarded elements and yet it's one of the most vital. It's what Google will serve up if it thinks your content is worthy of showing in search results. It needs to be written with a call to action. If you do not write a Meta Description Google will decide for you what it'll show and this is usually not a good thing.
Image File Names And Attributes
Search engines cannot translate what an image is about, they only know that there is an image there. The file name you give to an image assists a search engine work out what the image is about. In addition to this the search engines check the alt tag and the title tag fields that may be associated with pictures. These fields provide further chances to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
There is a fine balance between having too many words and having too few words. Users are sometimes put off by having to read a lot , however , they're going to leave a page if they can't find enough information. What's clear is that Google doesn't like pages that are light on words. It is very important to organize the words in a fashion that keeps the reader engaged and satisfies Google regarding word count.
Conclusion - Make It Good, Make It Count
In summary, as a website owner you must regard your website pages like you would products you are placing on view. If your products look unattractive you cannot expect prospects to show interest in them. The same is true for the search engines.
If you want your site pages to be indexed you have to ensure you feed the search engines with what they're looking for from content. If you would like your web site pages to be recognized by visitors you have to make sure they can see that you have put some effort into producing quality content.
Make every single page of content worthy of your business.
The vast majority of your website's pages are important as every page of your site has a chance to be indexed by the search engines. This is Google in the United Kingdom, as it has roughly a 90% hold on search activity. In the US it's 61%. You'll maximise the chance of a page being indexed if you can prove to Google that you have put some thought and detail into your page content. What this means is producing a page that's providing a sufficient amount of unique and engaging content. If a page on your web site is not indexed, you have not been able to satisfy Google sufficiently for it to consider your page worthy of being included in their index. Essentially, they don't think its good enough to be viewed by their users.
Learn From Your Competition
You can learn a lot about what might be deficient with your website page by having a quick look at your competitor's sites. The general standard of the pages that you visit will inform you about the standard you will want to attain and surpass, if your financial position and time allows.
Your Message
A succinct message delivered adequately is much better than a poor message delivered well! Looking at your competition will assist you in determining how well you will need to deliver your message. Make sure you are clear on what you are going to be saying and what you'll be asking your audience to do. Think carefully about what words, images and even video would make a prospect buy from you instead of one of the competition. When you are clear about your message only then can you produce the content.
Your Page Is Your Display Product
Even if you're a service business you still need to treat every single page of your web site as if you're going to put it on a shelf for potential customers to view. If the product you place on show looks shabby no one will buy it. If the product does not provide enough detail it's a similar thing.
The Factors That Are Important To Google
There are no mysteries to what Google pays attention to and uses. If you pay no heed to these factors the prospects of your page being indexed are virtually zero. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). This list contains all the on-page SEO elements which make up a web page. Some are not seen by the human eye but they're inspected by the search engine crawlers and therefore are critical.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is beneficial if the URL contains words that have meaning. If it does it'll have meaning to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' as it gives an idea about what the topic of the destination page is about. 'www.wd4t.com/node/88' isn't helpful yet it's the same page address as the one above, however it is the raw page address. If you have control over your page addressing you must ensure the address makes sense to a human being and that it reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Exactly like the URL the Page Title is vital and it's most definitely a factor that influences how highly a page will rank. The Page Title is what appears in the tab of your browser. What you want to incorporate in your page title are words you would like your page to be famous for but at the very same time you don't want to utilize the same sequence of words on multiple pages. It is crucial you avoid duplicate page titles. Google excludes pages from its index if it thinks multiple pages of a site are similar.
H1 Tag - Regard It As Heading 1
H1 denotes to a search engine the main title of the content they're crawling. To the human visitor it's the main heading. It should provide the reader of the page a very clear idea of what the content of the page is really about.
Meta Description - Your Advert
This is undoubtedly one of the most disregarded elements and yet it's one of the most vital. It's what Google will serve up if it thinks your content is worthy of showing in search results. It needs to be written with a call to action. If you do not write a Meta Description Google will decide for you what it'll show and this is usually not a good thing.
Image File Names And Attributes
Search engines cannot translate what an image is about, they only know that there is an image there. The file name you give to an image assists a search engine work out what the image is about. In addition to this the search engines check the alt tag and the title tag fields that may be associated with pictures. These fields provide further chances to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
There is a fine balance between having too many words and having too few words. Users are sometimes put off by having to read a lot , however , they're going to leave a page if they can't find enough information. What's clear is that Google doesn't like pages that are light on words. It is very important to organize the words in a fashion that keeps the reader engaged and satisfies Google regarding word count.
Conclusion - Make It Good, Make It Count
In summary, as a website owner you must regard your website pages like you would products you are placing on view. If your products look unattractive you cannot expect prospects to show interest in them. The same is true for the search engines.
If you want your site pages to be indexed you have to ensure you feed the search engines with what they're looking for from content. If you would like your web site pages to be recognized by visitors you have to make sure they can see that you have put some effort into producing quality content.
About the Author:
Mark Byers is the Managing Director of WD4T. Mark has had an involvement with the web for more than 20 years and specializes in optimizing websites to gain more visitors and convert those visitors into clients. As well as for WD4T and it's clients, he also provides consultancy services to a variety of digital agencies. Mark has published many articles on strategy and planning, website design and optimization.
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