Wednesday, 20 August 2014

Who Are The Top Mobile Advertisers In The Second Quarter?

By Omar Rashad


Mobile advertising is the way of the future and most of the big firms around the world realize this. They are putting in a lot of money into these mobile advertising companies and the results are there for everyone to see. These are some of the biggest players in the game and they realize the worth of having targeted ads delivered to people's phones within seconds on a regular basis. It just does not get easier than this. Progressive Insurance has made sure they are the top of the heap when it comes to advertising this way.



While on PC-based Internet retailers are the top spenders of advertising dollars, on the mobile platform, there were only two that made it to the top ten list. Also, while American Express ranks top as the top single advertisers for PC Internet, it only ranked 30 in the mobile category. Here's the complete top ten list of advertisers in the mobile category: Progressive Insurance, AT&T, Microsoft, Verizon, Capital One, Comcast Corporation, LowerMyBils, Toyota, Amazon and TransUnion.

Some of the other big names that have gone down this route include the likes of Microsoft, Verizon and Amazon. These are just some of the most important names and there are many more that are going down this route. It is a goldmine for businesses because there are less people ignoring these ads and that is wonderful for businesses.

Progressive Insurance is at the top of the heap because they have been spending more of their money in mobile advertising. They are going all out in order to remain on top and get their word out. This has also resulted in their profit margins increasing as they are getting more sales and having to do less work in order to get them. It is a method that is doing wonders for their insurance business and is definitely going to thrive as time goes on. Signs are looking up for Progressive Insurance and these other businesses.

The breaking news from Adomic (a mobile analytics company) released as the mobile advertising report for the 2nd quarter, shows that the top mobile advertiser in the US was Progressive insurance. The report goes in to a lot of detail on various data and usage breakdowns that are part of the industry, as well as listing the top mobile advertisers.

It covers the most frequently used ad formats, as well as a comparison of online media buying online versus mobile advertising. Of interest to consumers is that Microsoft was rated at number three in the report, while Amazon was listed as number nine. This may come as a shock to many people, based on the advertising that was spent, and the how these companies are regarded in general.




About the Author:



No comments:

Post a Comment