Global mobile display advertising has more than doubled as growth outperforms other formats. According to an IAB report, this growth was fueled by a 124 % increase in ad revenue and 92% in search ads. The continued growth of advertising revenue in 2013 almost doubled the previous year to reach 19.3 billion as reported by IHS Technology and The Interactive Advertising Bureau. In 2012 the total was 10.1 billion and the surge of 92% was driven by an increase of 92.1% in mobile search ads and 123.4% from mobile display ad revenue. Ad revenue from messaging grew by 19.4%, but the leading segment remains search ads at $9.5 billion, which is 48.9% of the total with display ads closing in at 41.5%, $8 billion.
Mobile ad revenue just reached 19.3B in the year of 2013, which was double from what it was at a year ago. This is tremendous growth and should not be looked down upon because it has incredible potential to continue with its development. Companies believe mobile advertising is going to lead to massive profits down the road. This is why they are continually pumping money into producing more and more mobile ads as time goes on. This trend is going to see significant growth for years to come with the advent and development of smart phones.
Every potential customer is now holding some sort of smart phone in their hand and this is excellent for those who want to make it big with their sales. Experts believe this surge is going to continue for a while and companies are going to look to tweak their approaches to get even more out of these mobile ads.
The report that was released recently by Interactive Advertising Bureau demonstrates the growth that is occurring. There is nothing more important than the bottom line for businesses and this is the road to go for those who want to continually see success.
These ads are constantly being tweaked to gain more out of the market and this progress will not be slowing down any time soon. The entire industry is valued at $500 billion when it comes to the market. Yet, the growth that is taking place at the moment is definitely causing many people to stop and wonder how good mobile ads really are.
Mobile ad revenues according to the Interactive Advertising Bureau have doubled over the past year which is significant growth. This demonstrates the potential for mobile ads to become the core part of most companies' marketing plans. There is still room for more development as time goes on. While, this growth has been tremendous, it is important to note the growth is just a little toddler at the moment. In the grand scheme of things, most marketing budgets are still pouring funds into other sections including the Internet and offline marketing.
Mobile ad revenue just reached 19.3B in the year of 2013, which was double from what it was at a year ago. This is tremendous growth and should not be looked down upon because it has incredible potential to continue with its development. Companies believe mobile advertising is going to lead to massive profits down the road. This is why they are continually pumping money into producing more and more mobile ads as time goes on. This trend is going to see significant growth for years to come with the advent and development of smart phones.
Every potential customer is now holding some sort of smart phone in their hand and this is excellent for those who want to make it big with their sales. Experts believe this surge is going to continue for a while and companies are going to look to tweak their approaches to get even more out of these mobile ads.
The report that was released recently by Interactive Advertising Bureau demonstrates the growth that is occurring. There is nothing more important than the bottom line for businesses and this is the road to go for those who want to continually see success.
These ads are constantly being tweaked to gain more out of the market and this progress will not be slowing down any time soon. The entire industry is valued at $500 billion when it comes to the market. Yet, the growth that is taking place at the moment is definitely causing many people to stop and wonder how good mobile ads really are.
Mobile ad revenues according to the Interactive Advertising Bureau have doubled over the past year which is significant growth. This demonstrates the potential for mobile ads to become the core part of most companies' marketing plans. There is still room for more development as time goes on. While, this growth has been tremendous, it is important to note the growth is just a little toddler at the moment. In the grand scheme of things, most marketing budgets are still pouring funds into other sections including the Internet and offline marketing.
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