Search engines are universal by nature, so it is necessary for local businesses, such as estate agents, to concentrate on local search engine optimisation, because global reach won't get them the desired results. It would bypass their real customers that are situated locally, such as in 'South London' or 'Fulham' and would result in complete wastage of resources.
Concentrating on the local audience may appear difficult as Google doesn't group the sites depending upon their exact location, but with the following tips, you can easily tap your local market.
1. Location should also be included in the body text
Ensure that your exact location is added within your site content. It won't help if you have optimised your site content for 'property company' as it is a generic term without any specific location associated with it. Instead 'property company in London' can do wonders for your business.
2. Include your business in Yahoo Local and Google Places
Meta tags are quite significant for the search engines, therefore it is a must for you to include your exact location and any additional keywords in relevant pages on your website. For example; if you are providing property services in London, you can use 'flats for sale in London' within your body text and meta-tags.
3. Use your business location as anchor text
You may face difficulty in building organic backlinks depending upon your location as such localized terms don't sound too natural. For instance; 'property London' or 'property company London' may not be grammatically correct, but they can be effectively used in the blogs with correct anchor text, for driving back traffic to your site.
4. Don't forget to add your exact location in the body text
It is great to submit to these two directories, as they can list you based on your specific location.
5. Check your chosen keywords
You must regularly check the search volume for each of your keywords as volume generally shifts depending on various factors. If people are searching for 'property company London' instead of 'builders London', you can replace it accordingly to increase traffic to your site.
6. Each of your business locations should have its own separate page
You can drive significant local traffic with the help of PPC ads. It ensures most effective use of your advertising budget and can drive local audience straight to your site.
7. Take advantage of the social media
Social media sites such as Twitter and Facebook offer great traffic in terms of volumes and can promote your business directly to the audience you want to reach.
8. Testimonials and reviews
You can win the trust of your customers by promoting yourself as a quality trader. Try to publish the comments of your customers on your site as well as on certain review sites such as Yelp.
8. Use social media
You should regularly check the search volume for each of your keywords. Usually shift is expected in volumes over a period of time. For instance, if people are searching for 'property company London' instead of estate agents in London', that means you are being found using the most popular keyword.
Concentrating on the local audience may appear difficult as Google doesn't group the sites depending upon their exact location, but with the following tips, you can easily tap your local market.
1. Location should also be included in the body text
Ensure that your exact location is added within your site content. It won't help if you have optimised your site content for 'property company' as it is a generic term without any specific location associated with it. Instead 'property company in London' can do wonders for your business.
2. Include your business in Yahoo Local and Google Places
Meta tags are quite significant for the search engines, therefore it is a must for you to include your exact location and any additional keywords in relevant pages on your website. For example; if you are providing property services in London, you can use 'flats for sale in London' within your body text and meta-tags.
3. Use your business location as anchor text
You may face difficulty in building organic backlinks depending upon your location as such localized terms don't sound too natural. For instance; 'property London' or 'property company London' may not be grammatically correct, but they can be effectively used in the blogs with correct anchor text, for driving back traffic to your site.
4. Don't forget to add your exact location in the body text
It is great to submit to these two directories, as they can list you based on your specific location.
5. Check your chosen keywords
You must regularly check the search volume for each of your keywords as volume generally shifts depending on various factors. If people are searching for 'property company London' instead of 'builders London', you can replace it accordingly to increase traffic to your site.
6. Each of your business locations should have its own separate page
You can drive significant local traffic with the help of PPC ads. It ensures most effective use of your advertising budget and can drive local audience straight to your site.
7. Take advantage of the social media
Social media sites such as Twitter and Facebook offer great traffic in terms of volumes and can promote your business directly to the audience you want to reach.
8. Testimonials and reviews
You can win the trust of your customers by promoting yourself as a quality trader. Try to publish the comments of your customers on your site as well as on certain review sites such as Yelp.
8. Use social media
You should regularly check the search volume for each of your keywords. Usually shift is expected in volumes over a period of time. For instance, if people are searching for 'property company London' instead of estate agents in London', that means you are being found using the most popular keyword.
About the Author:
We are a digital marketing team that focuses on seo for estate agents. If you wish to find out more about PropertyDivision and our other products please go to our website.
No comments:
Post a Comment