Tuesday, 23 July 2013

Follow These Golden Rules When Selling Your Jewelry Online

By Sue Allen


With online shopping on the rise, online sales demands have risen. It's never been a better time to start your online marketplace. Using our guide as a tool you can climb your way to personal success in no time!

A great way to increase your customer lists and increase sales is to buy fans from the social media sites. These people who like your page and then add it to their favorites will follow almost every update you make. Especially when you begin offering price cuts, new jewelry, discounts and sales. They will spread the word to all their friends, who will continue spreading the world until you need twenty or fifty websites to keep up with all your sales.

It's important to know your quality functions well and is in top-notch shape before you sell it. If it reaches the customer and does not work your customer won't be pleased. Be proactive and make sure everything works.

When you first introduce customers to a new jewelry product they are going to want to know what your jewelry product can do for them and why they need your jewelry product. Make sure that you answer these questions by defining your jewelry with strong and definite statements. Think of a shampoo commercial, they tell you "this shampoo makes your hair stronger and softer. " That is what you need to do with your jewelry.

Supporting complementary websites is a great practice to get into. Customers don't mind shopping on two different websites as long as they can get what they want when they want it. You can link to eachother's sites and have a little bit of friendly competition as well as increase your search engine ranking.

Promoting your business through Facebook and other social media channels is a great way to spread awareness. This way your customers can join and promote your jewelry for free especially if you offer discounts.

Online consultants can serve as amazing problem solvers for businesses experiencing low online traffic to their websites. These consultants will work with you to increase your online traffic by optimizing your site with keywords and ensuring you appear at the top of any given search engine.

Being engaged and passionate with your customers will attract them to buy from you. By acting aloof or disinterested you turn them off and have them go elsewhere. Always keep up with your customers and put them first.

To accurately represent your jewelry product on a third party website, make sure you are listing it in the right category. This will also help customers find exactly what they're looking for.

Social media is a great tool to learn to keep your customers up to date on your jewelry and trends. Posts should stay relevant and enticing so customers want to visit your website.




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