Wednesday, 31 July 2013

Learn The Ins And Outs Of Managing A Successful Equine Services Website

By Billy Zane


It is important to take a deep breathe and relax once in awhile when you are trying to maintain a horse classifieds information site. It can be very stressful work if you take on too much at a time, so learn the pace that you work best at and keep at it. Here are some suggestions that will help you come up with ideas for conserving your site's popularity.

If you have dead links or links that go to dead pages on your horse classifieds information site you need to remove them. Reviewing all the links on your site will ensure that you're not sending visitors to a dead end. It is important that you periodically review all of the links on your site. The reputation of your classifieds website will be damaged if customers come to your site and receive broken links too often.

Nowadays, when many people go to a horse classifieds information site, they expect to find the clickable site logo on the top left side that will lead them back to the home page. Since this is what your visitors expect, it's best to cater to that expectation, otherwise it could confuse them. Confusion is certainly something that should be avoided if you want them to keep coming back.

The content on successful horse classifieds information sites is easy to read, unique, fresh and well organized. Good sites have content that is created for human beings rather than for search engines. So, create content on your site that can be easily read and understood by your target audience.

If you don't have an eye for design, consider getting a consultation from a professional. Often times, a complimentary meeting will provide all the information you need to get you off and running in the right direction. Their expertise will guide you to help realize the visual goals you have for your site.

Your horse classifieds information site should be mobile friendly. Tablets and smart phones are the number one way which users access the Internet. If your site is not mobile friendly you'll be missing out on a large chunk of traffic and potential customers. It is recommended that you designed it for mobile application first.

You can also use social media sites as an advertisement tool for your horse classifieds information site. Places like Twitter and Facebook are widely used and people from all over the world use them 24/7. If you spend time and money on advertisement at popular social sites, it will pay off you very soon.

Avoid Flash when designing for mobile users. Anything that Flash was used to create will not be accessible to Apple users. There will be a loss of potential customers when the experience they have is downgraded. The content should be accessible to all operating systems.




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