Thursday 25 July 2013

Great Search Engine Optimization Ideas From Google's Matt Cutt

By Mark Spratley


For those of you who do not know who Matt Cutt is, he is one of Google's leading internet spam people. He spends his time fighting against spammers, and knows the way Google algorithms work like couple of other people in the world. We were fortunate enough to attend one of his lectures. This is his advice to internet online marketers and bloggers.

Take some time to Google search these plugins and see which ones are most efficient for your individual needs.

When examining site structure, he recommends not to put your blog page at the bottom of your domain, and rather to put your blog at "slash dot blog" url. People will connect to your root domain but also to your blog url and that will give you a bit more page rank since individuals will do two links. Also you may wish to establish various other locations of your site eventually which is why it is best to place your blog site after a slash or in a sub-domain.

As far as blog post writing goes, it really is best to do some research with the Google keyword tool and get a whole lot of synonyms ready to put into your article. If you are composing a blog post on cosmetics, use various words to say the exact same things, for example, in your post url you might make use of the title "Changing makeup in summertime" and in your major heading you could utilize "Summertime make-up changes".

Use keywords as categories. This is incredibly useful and absolutely white hat. You can even go as far as having some classifications that are never ever noticeable. A category called "how to" or "ideas". Naturally it is not the case to have classification names with popular actresses if you have a blog site on i-phones, so do not be tempted to get spammy as this will not help you reach your readers.|You can even go as far as having some groups that are never noticeable. Of course it is not the case to have category names with popular actresses if you have a blog on i-phones, so do not be tempted to get spammy as this will not help you reach your readers.

As far as images go, remember to use ALT tags. They are priceless to provide your website ease of access to the visually impaired but are also wonderful for search engine optimization purposes. A great deal of people do "image" searches on Google or "video" searches. These images and videos come up due to their ALT tags, so don't lose this chance. Make your ALT tag a max of 5-7 words long, Google begins mistrusting it if it's too long. Be very specific, for example. "Seo Cape Town" and not something sales oriented like "Come and see the best Seo Business in Cape Town!"

When you utilize hash marks in your url name, Google truncates the url at the hash mark, so it will read as the same url, all the urls that are identical up to the hash mark. For dynamic urls (the ones including question marks), Google treats them just like static pages.

Search engines like to crawl tree shaped site structures that are neatly organized with annual archives, groups, subcategories and so on. Wordpress blog sites are really crawlable, that is why numerous web marketers use them.




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