Tuesday 23 July 2013

Understanding The Basics Of Classifieds Website Operations

By Jeff Howard


Good use of online marketing can help your visitor counts skyrocket. And good use of search engine optimization tactics can also jump up your visit counts by increasing the frequency of search engines sending people to view your content. Keep reading for more tips on the best ways to gain, and then retain, visitors.

Timeliness with free classifieds sites is extremely important. If your page takes longer than between 6 to 8 seconds to load, you will lose your users. You should test the time it takes your pages to load by timing them. It is important that you can fill the speed requirement of 6 to 8 seconds so that you do not lose users on your page.

The content on your site needs to be oriented to your visitors. Focus your content on their needs, issues, concerns - and how to solve them! Your visitors want to know one thing: "What can you do for me?" If you convince them that you've got something valuable for them, they'll have a reason to return.

Pages that usually seem to cause your visitors to exit your site, commonly referred to as leaky pages, my require a bit of sprucing up. Adjust the design and/or copy on those pages so that visitors will continue to navigate through your free classifieds site and hopefully lead to the point of sale.

Don't think that once you have made your free classifieds site then you can relax and reap the rewards. You need to keep updating and adding newer and fresh stuff and ensure that it is up-to-date with the current requirements of visitors.

Search engine crawlers visiting your free classifieds site will be attracted to title tags. A keyword and the website name should be included in one on all of your pages. Limit it to sixty characters. It should count, it is what will appear in the results of searches.

If you wish to have visitors repeatedly coming to your free classifieds site then you need to fulfill their basic need of new and unique content. If you have the same old content, visitors will shy away from coming. Ensure that you spend your time and effort in updating content on your website and eventually you will find that your results are paying off.

It's an absolutely must that site navigation is the same from page to page. A visitor will rightly feel frustrated if they're trying to find the menu, and it's an in a different place on a blog page than it was on the home page. Don't frustrate your visitors! Their experience will make or break your site - and determine how long they spend there and how often they return.




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