Monday 29 July 2013

Why Affiliate Marketers Switch Programs So Frequently

By Russell Howe


If you talk to any entrepreneurs or budding internet marketers about what's hot in the home business world right now you'll undoubtedly be bombarded with sales pitches about Empower Network and Skinny Body Care. However, three months ago you would have heard the same people talking about different opportunities. Today we'll be looking at one of the biggest reasons behind why so many affiliates fail to reach success... Program hopping!

From the tens of thousands of people who try to become their own boss on the internet every single month, only a very small handful are able to succeed. Yet if you speak to any internet marketer you'll hear how fantastic it is because they're hoping you join their business of course.

One of the biggest culprits responsible for causing entrepreneurs to fail online is false marketing. People are often led to believe that the internet can turn your life upside down overnight. This leads to folks joining countless affiliate programs every week or two, hoping they have stumbled across the one which is going to change their life.

Most individuals who try to become their own boss in the real world do not succeed either. However, the internet is the creator of it's own downfall in many instances. People are too quick to join businesses they simply do not love. If you are trying to succeed as a business owner you need to develop something you genuinely love. Otherwise you will lose interest and motivation when they going gets tough. []

This is why most people trying to carve out a secondary income via the internet fail.

Despite the fact that most of the hype surrounding the 'get rich quick' statements you'll see on various affiliate programs, some of the statements are indeed true. It is a fact that you do not need to hold any previous experience or qualifications to succeed. However, this fact makes things seem a little to easy and tends to attract people who are merely interested in a free ride.

Despite the fact you may not need any previous experience to reach success, you do need one thing. You need a bucket full of determination. Far more than half of those who are jumping into online businesses are doing it for the wrong reasons and don't possess the drive or determination to make it work. They are merely hoping to stumble across the next big thing. []

Companies actually target these individuals with their marketing, too. This means more money for them in the difficult first few months of their existence, so it's only natural that they take advantage of it. As well as developing their product range and affiliate plan in a bid to attract serious entrepreneurs and heavy hitters, they also put out advertisements to catch the eye of those who are sitting on the fence and looking for an easy financial solution. This is where the common trend for a 'pre-launch' comes from. The pre-launch allows people to join for free and build their business in the hope of hitting the ground running when it goes live, but all it really does is attract freeloaders and build a larger email list for the company.

Becoming your own boss is no walk in the park. Particularly when you are trying to do it without even leaving your house. If you are thinking about joining a program because of the potential earnings are unlimited, such as affiliate businesses like Empower Network, then you should stop and think again. Before you'll be able to make money online you need to assess whether you are ready for the tough tests which most certainly lie in wait for you.




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