How much do you know about your favorite social media websites? You may know how to use Facebook, for example, to interact with friends and perhaps push your own business to the next level. With all the accurate information that exists online, there are other pieces of information that, simply put, don't hold up. When it comes to social media myths, there are the ones that a Long Island advertising agency can easily debunk.
"The more followers or fans I have, the more successful I'll be." It's easy to be enticed by a high follower count, but this alone doesn't equate to social media success. Even if you're managing an account with one million followers, you have to still reach out and engage them. They must also be interested in what your company is about. In situations like these, having fewer but more involved fans is preferred. Reputable firms like fishbat will tell you the same.
"I have to choose between focusing on my social media or my website." This doesn't have to be a compromise you must make without question. As a matter of fact, business owners would be wise to place focus on both channels. In most cases, a website will distribute information and create sales, whereas social media will drive attention to said website. This is a winning formula and it's one that more business owners should follow.
"If there's a social media website, I must be on it." Don't make the mistake of assuming you must be active on every social media website. Not only are you unlikely to have the time to devote to every single channel, but there are some that may perform better depending on your business. For photography agencies, Instagram and Pinterest may work best given that they are visual platforms. On the flipside, real estate and management firms may want to use LinkedIn so that they can connect to agents and investors alike. The idea of the "best" social platforms vary on a case-by-case basis.
"I don't need anything else for marketing but social media." Don't make the mistake of assuming that social media is the only marketing tool you'll require. It can help create awareness and perhaps drive sales, but there are other factors to consider as well. SEO, for instance, will help your site rank. Graphic design will be used to create present and future assets. Content creation is done to produce press releases, blog posts, and other forms of content for a wider audience. Marketing isn't a one-trick pony, no matter how impressive the trick may be.
"The more followers or fans I have, the more successful I'll be." It's easy to be enticed by a high follower count, but this alone doesn't equate to social media success. Even if you're managing an account with one million followers, you have to still reach out and engage them. They must also be interested in what your company is about. In situations like these, having fewer but more involved fans is preferred. Reputable firms like fishbat will tell you the same.
"I have to choose between focusing on my social media or my website." This doesn't have to be a compromise you must make without question. As a matter of fact, business owners would be wise to place focus on both channels. In most cases, a website will distribute information and create sales, whereas social media will drive attention to said website. This is a winning formula and it's one that more business owners should follow.
"If there's a social media website, I must be on it." Don't make the mistake of assuming you must be active on every social media website. Not only are you unlikely to have the time to devote to every single channel, but there are some that may perform better depending on your business. For photography agencies, Instagram and Pinterest may work best given that they are visual platforms. On the flipside, real estate and management firms may want to use LinkedIn so that they can connect to agents and investors alike. The idea of the "best" social platforms vary on a case-by-case basis.
"I don't need anything else for marketing but social media." Don't make the mistake of assuming that social media is the only marketing tool you'll require. It can help create awareness and perhaps drive sales, but there are other factors to consider as well. SEO, for instance, will help your site rank. Graphic design will be used to create present and future assets. Content creation is done to produce press releases, blog posts, and other forms of content for a wider audience. Marketing isn't a one-trick pony, no matter how impressive the trick may be.
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Please contact fishbat to learn about how social networking may help your business.. Free reprint available from: Long Island Advertising Agencies: The Most Common Myths Regarding Social Media.
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