Product promotion is necessary to gain a client base. Prospective customers do not become fully-fledged clients without a little nudging. Direct promotion is very effective. One of the simplest ways is postcard marketing. A piece of aesthetically pleasing cardboard I sent to all potential customers through the post. It is flexible and does not demand too much capital.
Mailing costs are very low. This is the first thing that makes this promotional material inexpensive. The next is equipment. One does not need an elaborate setup to use these. The design can be done using simple Microsoft office applications like publisher or word. One can have a professional do the design but that would attract an additional cost that is not exactly necessary.
Start with a big idea. You should give the customer an incentive to read further and even contact your company. The card should make the prospective customer want to know more about the product. With this approach, if the deal is good a customer will create a need for the product rather than wait until it arises. It could be anything from a discount to coupon rates. There should be a promise of extra value.
The first five seconds from the moment the client is engaged are crucial. They will determine whether the card will go in the trash or up on the fridge. One has those few seconds to capture attention with an interesting headline. It must be a call to action. Make it clear and unambiguous. The message has to be crafted in the most effective way using the least number of words.
An image is sometimes apt than the words. It is estimated that 65% of the people who encounter promotional materials with both images and written message, retain the information up to three days. The image should be eye-catching and relevant to the message and target audience. The image should not be offensive to any demographic. An offense can sometimes generate attention towards the product. It is said that even bad publicity is good. However, in this case, there is no telling the backlash that will ensue.
The card should not say too much. The message communicated should revolve around only one subject. It is tempting to have information about multiple products on the card to save time and money. This could be detrimental. It confuses the prospect and only works to scatter attention. One should focus the mind of the prospect on that one product or offer.
Mails come in envelopes. If one sees an envelope from say, the bank, they know it is their credit card bill. Sometimes one just wants to ignore that for a few hours or longer. Postcards only require a stamp and off they go. The first thing one will see will not be a boring address but a scintillating offer. Using digital promotion has its benefits but in one aspect, this model wins over. Viruses. People do not trust emails from unknown sources anymore so chances are that they will not open a promotional material sent by electronic mail. A piece of cardboard that is delivered by the trusty mailman will be free of viruses though.
This piece of paper will be the first interaction between the company and prospect. So, endeavor to make the best impression. The paper should be of the absolute best quality. The design should be simple. Intricacies might only distract the prospect and one ends up losing their five seconds.
Mailing costs are very low. This is the first thing that makes this promotional material inexpensive. The next is equipment. One does not need an elaborate setup to use these. The design can be done using simple Microsoft office applications like publisher or word. One can have a professional do the design but that would attract an additional cost that is not exactly necessary.
Start with a big idea. You should give the customer an incentive to read further and even contact your company. The card should make the prospective customer want to know more about the product. With this approach, if the deal is good a customer will create a need for the product rather than wait until it arises. It could be anything from a discount to coupon rates. There should be a promise of extra value.
The first five seconds from the moment the client is engaged are crucial. They will determine whether the card will go in the trash or up on the fridge. One has those few seconds to capture attention with an interesting headline. It must be a call to action. Make it clear and unambiguous. The message has to be crafted in the most effective way using the least number of words.
An image is sometimes apt than the words. It is estimated that 65% of the people who encounter promotional materials with both images and written message, retain the information up to three days. The image should be eye-catching and relevant to the message and target audience. The image should not be offensive to any demographic. An offense can sometimes generate attention towards the product. It is said that even bad publicity is good. However, in this case, there is no telling the backlash that will ensue.
The card should not say too much. The message communicated should revolve around only one subject. It is tempting to have information about multiple products on the card to save time and money. This could be detrimental. It confuses the prospect and only works to scatter attention. One should focus the mind of the prospect on that one product or offer.
Mails come in envelopes. If one sees an envelope from say, the bank, they know it is their credit card bill. Sometimes one just wants to ignore that for a few hours or longer. Postcards only require a stamp and off they go. The first thing one will see will not be a boring address but a scintillating offer. Using digital promotion has its benefits but in one aspect, this model wins over. Viruses. People do not trust emails from unknown sources anymore so chances are that they will not open a promotional material sent by electronic mail. A piece of cardboard that is delivered by the trusty mailman will be free of viruses though.
This piece of paper will be the first interaction between the company and prospect. So, endeavor to make the best impression. The paper should be of the absolute best quality. The design should be simple. Intricacies might only distract the prospect and one ends up losing their five seconds.
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