Saturday, 21 April 2018

Internet Marketing Companies & Stellar Advertising Campaigns For Video Games

By Rob Sutter


Video games are, without question, one of the most popular forms of entertainment in the world. Whether you're a fan of handheld platforms or home consoles, the number of titles available to you is seemingly endless. When it comes to selling such content, one of the most important factors to consider is advertising. There have been many campaigns that helped these titles sell, but here are the ones that Internet marketing companies will draw the most attention to.

One of the most successful advertising campaigns in gaming was for the 2011 title for the 3DS, The Legend of Zelda: Ocarina of Time 3D. While this game would have sold well due to the name alone, it was assisted by commercials starring Robin Williams and his daughter, Zelda. They were received quite well by gamers of all levels. Internet marketing companies can attest to the notion that these commercials helped the game's overall success.

Mario Kart 8, which was the latest in a series of popular racing games, had its own effective promotional campaign. At a time when the Wii U's sales were slow to develop, this title helped it pick up the pace. According to names such as www.fishbat.com, following this game's release, Wii U sales increased by 666%. To say that this made a mark would be an understatement, and Internet marketing companies will be able to say the same.

Another marketing campaign that deserves recognition is the one linked to Just Cause 3. This open-world action game sold well on its own, but the fact that Square Enix, the company behind the game, hosted a contest can't be denied. The reason for this is that the grand prize was a physical private island, which the winner could visit at their leisure. Few gaming-related contests have been as unique, and it's safe to say that it helped the game sell better.

As you can see, there have been making video game marketing campaigns that were nothing short of imaginative. Not only have the campaigns in question been successful at grabbing the attention of others, but helping sales in the long term. After all, to ensure a sale, making the right impression can be the difference-maker. For this reason, as well as others, solid marketing campaigns should be built.




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