Over the years there have been many ways to pass across information or advertise services and products. Due to technology, this process was made a whole lot easier. However, postcard marketing is still relevant due the fact that its more of direct to people. Not everyone has digitalized their lives, and they still rely on the old methods. It is your job to make the postcard as interesting as possible.
Lack of repetition. This is when you decide against constant sending of postcards to the clients. If you send it once they are bound to forget in soon after. If you however constantly send the cards, the client will be familiar with the company name. From there you can be able to contact them and inform them more about your product.
Another major mistake is sending an impersonal card. This means that the card is too formal and the client is unable to relate to it. At the same time, it does not mean that the postcard should not be formal. The secret is to pass across the message in a friendly way. Statistics show that friendly postcards get more replies as compared to the serious formal ones.
Mailing missteps. This includes the types of stamps used and the day the mails are posted. For example, you should go for first-class stamps. Despite the slightly higher prices, there are benefits like the return to sender incase the address is void. You should also take note of the days when it is most convenient to send mail for example, on the days mail is light.
You do not have to always go to a professional for printing unless the image is complicated or you cannot be able to do it on your own. This will actually save you a great deal of cash. You can do the smaller and less complicated postcards on your own as long as you have ink and a printer. The only time you will need to spend money is when you cannot print on your own.
As you advertise, make sure you give enough detail on the postcard but not too much. You should manage to keep the client interested and wanting to know more. If you give all the information on the postcard, the client may lose it and forget all about it eventually. But with suspense, they will dig up more information.
The image, the headline and the framing of the words is very important. You should have a catchy image, but it should be related to the information being passed across. The headline too should be worded in a manner to capture the attention of the reader. Once they are enticed, they are bound to read through the whole postcard.
Never leave out the needed details. You might do a great job in marketing the product or service. The client will want to learn more, and they will want to reach out to you for more information. Make sure your contact information is present.
Lack of repetition. This is when you decide against constant sending of postcards to the clients. If you send it once they are bound to forget in soon after. If you however constantly send the cards, the client will be familiar with the company name. From there you can be able to contact them and inform them more about your product.
Another major mistake is sending an impersonal card. This means that the card is too formal and the client is unable to relate to it. At the same time, it does not mean that the postcard should not be formal. The secret is to pass across the message in a friendly way. Statistics show that friendly postcards get more replies as compared to the serious formal ones.
Mailing missteps. This includes the types of stamps used and the day the mails are posted. For example, you should go for first-class stamps. Despite the slightly higher prices, there are benefits like the return to sender incase the address is void. You should also take note of the days when it is most convenient to send mail for example, on the days mail is light.
You do not have to always go to a professional for printing unless the image is complicated or you cannot be able to do it on your own. This will actually save you a great deal of cash. You can do the smaller and less complicated postcards on your own as long as you have ink and a printer. The only time you will need to spend money is when you cannot print on your own.
As you advertise, make sure you give enough detail on the postcard but not too much. You should manage to keep the client interested and wanting to know more. If you give all the information on the postcard, the client may lose it and forget all about it eventually. But with suspense, they will dig up more information.
The image, the headline and the framing of the words is very important. You should have a catchy image, but it should be related to the information being passed across. The headline too should be worded in a manner to capture the attention of the reader. Once they are enticed, they are bound to read through the whole postcard.
Never leave out the needed details. You might do a great job in marketing the product or service. The client will want to learn more, and they will want to reach out to you for more information. Make sure your contact information is present.
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