Monday, 7 July 2014

Online Marketing Firms & Outlining 3 Ways To Advertise On Instagram

By Rebecca Mills


If you want to expand your marketing efforts on the Internet, it's in your best interest to focus on Instagram. Online marketing firms know all too well about the importance of this website and how it will be able to engage millions of people. Those who have utilized Instagram in the past have started to see positive results but what about those who know next to nothing about this particular website? In order to go about showcasing your brand in the best of ways, keep these 3 tips in mind.

Know that you are not limited to what you can say. On Twitter, for example, every post must be 140 characters or less and while additional messages may be posted, not many people are going to sift through one tweet after another for discussion purposes. Instagram, on the other hand, does not have these sorts of restrictions, which means that you are free to compose long messages. Just make sure you don't overboard with the amount of text utilized.

Online marketing firms can also bring the subject of hashtags to your attention. These are important for many reasons, amongst them being the likelihood of your posts on Instagram being picked up on through search engines. Make sure that you only use a certain number of hashtags, though, since users may be turned away by a saturation of these components. In any case, firms the likes of fishbat support hashtag implementation and for good reasons.

Finally, online marketing firms will tell you to engage with customers who are clearly engaged with you. Let's say that a customer decides to post a picture of themselves with a product of yours; wouldn't it make sense to comment or, at the very least, like the picture in question? This shows that you appreciate this level of interaction and it may encourage others to get involved as well. Just like any other social network, Instagram calls for interaction to the highest of extents.

With these points in mind, hopefully you will be able to make use of Instagram to market your company. Instagram, as it goes for any other social media website, has a certain strategy in place and it is one that businesses must follow so that the best results can be attained. Fortunately, those who have been involved in social media in the past will be able to go about this expertly. As long as you follow the aforementioned tips, as well as others, you can use Instagram to your advantage.




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