Tuesday, 22 July 2014

This Just In: Facebook Rolls Out Ads Manager For Mobile Devices

By Ayub Farooq


Do you use Facebook ads to promote your products or services? If yes, you can now use your mobile device to manage your ad campaign. Facebook is launching an iOS and an Android apps for the Ads Manager. This new feature should become available to all advertisers before the end of the summer. Users will be able to access this feature by clicking on an Ads Manager bookmark available in the app or on the mobile site.

You can use this new feature to pause or resume a campaign. This is ideal if you want to temporarily stop your ads from being displayed to users but do not have access to a computer at the moment. This could for instance allow you to make a few improvements to your campaign before you decide to resume it.

Anyone who has run a Facebook ad campaign knows that it is an ongoing, interactive project that needs almost constant modification, supervision and monitoring to be successful. Because of the format and functions Facebook offers its publishers, you can see in real time how an ad is performing and modify it if need be. The ability to accomplish all of this on the go will help campaigns be more successful and yield more likes and leads from the ads.

You can use the app to review insights. You can check how many users are seeing your ads and how many users are clicking on your ads. Use these insights to make decisions for your campaign, such as changing the schedule or temporary stopping your ads from being displayed if you feel that you need to make some changes.

Simply boot them up from your phone and get on with your life. You'll be amazed at how much time you save in a day when you're not concentrating on Facebook ads at home or in the office. If Facebook has finally done something right recently, it is definitely this development.

You can check the number of users who have seen your ads and keep track of how many users are clicking on your ads. This is a good way to get an idea of how successful your campaign is.The Facebook Ads Manager will make managing your campaign a lot easier. You should download the app and start familiarizing yourself with the different features.




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