Thursday, 31 July 2014

Find Out If Google Favors Videos In Their Search Results

By John Musa


Google has been making a lot of changes lately, and so many people are worried that they will lose their business if these changes affect them. Nowadays ranking in Google is challenging, but it is not hard. You have to learn how to do it properly. You will not rank if you use tactics that Google doesn't approve. Many people are thinking of using videos on their websites, but they are not sure if Google loves videos or not. If you are one of these people, then read this article. You will know if Google favors videos or not.



So the short answer is Google doesn't favor videos as they must have the text tags and descriptions in order to be ranked at all. However, you're naturally going to employ this tactic, and this is where the true results come into play. You see, Google does actually favor videos, as they are usually highlighted at the top of search results in many cases. Not all search results are going to have an accompanying video, but the ones that do are going to be at the top.

In the past, you would have to click on the videos tab to search for videos. You still do that of course if you want to search for videos exclusively; however, the top ranking videos for a search tear are going to show up in the web search as well. This is a good thing for you though as videos are definitely interesting content for people searching the web. Use videos to help bolster your rankings in the search engines concerning certain keywords. You can then direct traffic to your main site through the videos. All you have to do is learn how to use them to your advantage.

Search engines love content - there is no doubt about it. Today, it has also been found out that Google loves videos too! Statistics has shown that websites with YouTube videos have gained a huge advantage over those who do not utilize videos as part of their online marketing campaign. Considering that YouTube is now owned by Google, this would be the perfect place to start your video marketing efforts. Just like any other SEO strategy, you need to target the right keywords, use appropriate headlines, an engaging video description which links to your website.

A lot of people notice that it seems to be able to get videos to rank high in search engine results. While this large search engine doesn't always favor videos, there are a couple of circumstances where you can almost get a guaranteed first page ranking for your terms.

Nobody knows for sure if Google favors videos, but they seem to like a mix of content to display. Your best best is to try to rank your video for search terms that don't already have any videos ranked. If you do that, your video is very likely to get considered as the large search engine tries to display a variety of options for users.




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