Facebook is a well-known social media site that has, over the last couple years, acquired several different companies. Its latest acquisition is with a company called LiveRail, a company that is known for delivering very targeted ads over videos. One of the main problems that people face when dealing with watching videos is that the ads that they see are not relative to the content being shown. The reason that a person searched for a video was to find a specific type of content. They would be more likely to purchase the products being displayed if they were actually relevant to what they were watching. This article will address why LiveRail will improve Facebook dramatically in regard to the delivery of ads using videos on the Facebook platform.
Facebook And Videos
LiveRail is one of the largest firms in the online video space, and this gives Facebook a real edge on quality and accurate video presentation capability for its ads. It is estimated that the price tag for Facebook in the acquisition is in the $400 to $500 million range.
Although LiveRail is literally a video ad tech startup company, it's success put it on Facebook's radar right away. They are all about finding companies that have gained excessive revenue and an online presence quickly. This acquisition will likely be yet another profitable venture for Facebook and one that will help video watchers see only the most relevant ads available. This should be beneficial for everyone involved including the over 1 billion Facebook users, and the profitability of Facebook as well.
This book is a company that is well known for its acquisition of companies in order to expand its ability to provide a better experience for its over 1 billion users. They will often spend hundreds of millions of dollars to acquire companies that they believe will improve their company's ability in some way.
LiveRail is committed to presenting the best relevancy and targeting technologies that are available, making the user experience the absolute best. This is a win-win scenario for not only Facebook, but all those that watch videos on the World Wide Web today. Likewise, Facebook will also generate a significant amount of revenue from video advertising using LiveRail.
Facebook And Videos
LiveRail is one of the largest firms in the online video space, and this gives Facebook a real edge on quality and accurate video presentation capability for its ads. It is estimated that the price tag for Facebook in the acquisition is in the $400 to $500 million range.
Although LiveRail is literally a video ad tech startup company, it's success put it on Facebook's radar right away. They are all about finding companies that have gained excessive revenue and an online presence quickly. This acquisition will likely be yet another profitable venture for Facebook and one that will help video watchers see only the most relevant ads available. This should be beneficial for everyone involved including the over 1 billion Facebook users, and the profitability of Facebook as well.
This book is a company that is well known for its acquisition of companies in order to expand its ability to provide a better experience for its over 1 billion users. They will often spend hundreds of millions of dollars to acquire companies that they believe will improve their company's ability in some way.
LiveRail is committed to presenting the best relevancy and targeting technologies that are available, making the user experience the absolute best. This is a win-win scenario for not only Facebook, but all those that watch videos on the World Wide Web today. Likewise, Facebook will also generate a significant amount of revenue from video advertising using LiveRail.
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