It's clear that social media is approached, by many, as something of an ad-focused experience. Facebook, for example, has a number of ads that can be seen on news feeds and it's clear that some of these will be able to stand out more than others. Even though Facebook ads have been around for quite some time, it seems like matters will shift in order for the site to appear similar to that of Google. If you're curious as to what this means, an online marketing firm may tell you more.
According to an article on Mashable, Kenshoo Social - an ad technology partner of Facebook - created technology that is still in its beta state as of this writing. However, in the coming weeks, it appears as though certain companies will be able to benefit from this particular service. For those who do not know, Kenshoo Social's service will be able to detect that you click on following search queries. As a result, keywords can be chosen so that the best ads can be presented.
What are the specifics behind this method, though, you may be wondering? To illustrate this point, let's say that you decide to search for "flowers" on Google and you click on the site of a certain florist. What will then happen, provided you search for flowers regularly, is that you will be met with fitting ads on Facebook that feature places to buy potted plants and the sort from. To put it simply, ads can be better determined through your search results and how you navigate them.
It's not like the idea of targeting consumers based on websites that they visit is anything new. With that said, Kenshoo Social's approach should be noted by any online marketing firm because of how it is more keyword-based than anything else. In terms of social media and search engines, firms along the lines of fishbat understand the importance of keywords. When it comes to social media-curated ads, though, keyword results were not previously available to marketing specialists. With Kenshoo Social's technology in place, marketing stands the chance of changing tremendously.
Is it possible that this method can be used in order to help consumers in the long term? I believe it to be true, especially when consumers now have the opportunity to be presented with fewer ads that are irrelevant to them and more that actually speak out to their interests. For reasons like these, marketers should make it a point to incorporate this sort of technology in the long term. If this product is utilized in the proper way, I have no doubt that both companies and consumers will benefit.
According to an article on Mashable, Kenshoo Social - an ad technology partner of Facebook - created technology that is still in its beta state as of this writing. However, in the coming weeks, it appears as though certain companies will be able to benefit from this particular service. For those who do not know, Kenshoo Social's service will be able to detect that you click on following search queries. As a result, keywords can be chosen so that the best ads can be presented.
What are the specifics behind this method, though, you may be wondering? To illustrate this point, let's say that you decide to search for "flowers" on Google and you click on the site of a certain florist. What will then happen, provided you search for flowers regularly, is that you will be met with fitting ads on Facebook that feature places to buy potted plants and the sort from. To put it simply, ads can be better determined through your search results and how you navigate them.
It's not like the idea of targeting consumers based on websites that they visit is anything new. With that said, Kenshoo Social's approach should be noted by any online marketing firm because of how it is more keyword-based than anything else. In terms of social media and search engines, firms along the lines of fishbat understand the importance of keywords. When it comes to social media-curated ads, though, keyword results were not previously available to marketing specialists. With Kenshoo Social's technology in place, marketing stands the chance of changing tremendously.
Is it possible that this method can be used in order to help consumers in the long term? I believe it to be true, especially when consumers now have the opportunity to be presented with fewer ads that are irrelevant to them and more that actually speak out to their interests. For reasons like these, marketers should make it a point to incorporate this sort of technology in the long term. If this product is utilized in the proper way, I have no doubt that both companies and consumers will benefit.
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Please consult fishbat if you have any questions in regards to the social media services of a reputable online marketing firm.. Free reprint available from: Facebook's Possible Advertisement Strategy By An Online Marketing Firm.
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