Friday, 11 July 2014

Christmas Email Marketing Ruined By Blacklists

By Faisal Rodgers


Blacklists are the black horse of doom for internet marketers around the globe. Nothing is worse than setting up your email campaign for Christmas only to find that your server has been blacklisted and all your hard work is landing squarely in the spam folder. If you are new to e-mail marketing, you might be wondering what this dreaded blacklist is, and how to avoid it - that, we can help you with.



The first thing the blacklist is going to do is be shared with other hosting companies. When the blacklist gets shared it often is going to prevent the emails that marketers are sending out from reaching clients who are on a specific server. When this happens it means the marketer is going to miss out on quite a bit of their traffic potential and this means they are going to notice a dramatic drop in their income.

A second thing the blacklist does to help ruin the Christmas season for the marketers is hits at a time when a lot of specials are being ran by online stores. When the customers are not aware of these online specials it often means they are not going to get the deals from the marketer and this means they are missing out on the deals and the marketer is missing out on the income potential.

The easiest way to fix the problem is simple, get a new IP address. Of course, if you haven't identified what the issue was, then it is possible that your will just be re-listed in a few weeks. Getting to the root of the problem is key to avoiding this dangerous pitfall.

The downside is that if you do not know how to email marketing properly your IP, domain and email server will be blacklisted and your emails will all go to the spam folder of your target. Blacklisting is the kryptonite to all email marketers because if you can't hit the inbox of your target, then you are not likely to earn any money.

Blacklisting serves a great purpose, to keep spam out of the inbox but of course you aren't sending spam. Hopefully, you are sending email to alert potential customers about products and services that are valuable to them.




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