It's 2014 and the use of mobile devices to surf the internet is simply exploding. Long gone are the days where the majority of internet users surfed from the comfort of their home PC or laptop. The advent of mobile devices such as smart phones and tablets has made it extremely easy for people to always be online. As a result, the online business industry continues to grow at an alarming rate. Marketers need to pay attention to trends and in this article we will be looking at a few trends within the mobile marketing space.
The first trend that we will look at is the growth of various mobile devices worldwide. Currently, internet users are growing particularly in developing third world countries; however this traffic is difficult to monetize. Smartphone users are also growing steadily and have seen a large surge of users in markets such as Brazil, Indonesia, China etc. Lastly, tablet use have been experiencing explosive growth due to the relative new availability of this mobile device.
Location advertisement Embedding: Mobile advertisement content can now be restricted to a specific location and specific audience. This feature is especially effective for restaurants and cafeterias among other location-based technologies. Geo-fencing with Plethora: Almost all smartphones have geo-sensors that enable the user access local content based on where one is. This has made it possible for marketers to switch from passive to active marketing techniques.
You need to invest in quality tools you can use to assess the success of your mobile marketing campaign. Keep track of different indicators, including the number of visitors you get and the number of sales you generate thanks to your campaign. Review this data on a regular basis to make sure your campaign is efficient and make some changes if necessary.
Marketing trends continue to advance every day, and the only way a marketer can remain relevant in this field is by staying updated with these trends. It is for this reason why you should make sure you are aware of what is trending to make an impact.
In today's marketing landscape, all marketers must focus on what is called a responsive site. A responsive site is one that is designed to render perfectly on computer monitors to the smallest of cellphone screens. This is the top new trend in mobile marketing. The second trend is the building of location based lists with the third trend being creating test message opt-in lists in creative ways that gives a marketer the legal right to send marketing texts which can reach their customers 24/7. This sort of list building is uber profitable and pinpoint for high conversions. Our profits have increased since doing this.
The first trend that we will look at is the growth of various mobile devices worldwide. Currently, internet users are growing particularly in developing third world countries; however this traffic is difficult to monetize. Smartphone users are also growing steadily and have seen a large surge of users in markets such as Brazil, Indonesia, China etc. Lastly, tablet use have been experiencing explosive growth due to the relative new availability of this mobile device.
Location advertisement Embedding: Mobile advertisement content can now be restricted to a specific location and specific audience. This feature is especially effective for restaurants and cafeterias among other location-based technologies. Geo-fencing with Plethora: Almost all smartphones have geo-sensors that enable the user access local content based on where one is. This has made it possible for marketers to switch from passive to active marketing techniques.
You need to invest in quality tools you can use to assess the success of your mobile marketing campaign. Keep track of different indicators, including the number of visitors you get and the number of sales you generate thanks to your campaign. Review this data on a regular basis to make sure your campaign is efficient and make some changes if necessary.
Marketing trends continue to advance every day, and the only way a marketer can remain relevant in this field is by staying updated with these trends. It is for this reason why you should make sure you are aware of what is trending to make an impact.
In today's marketing landscape, all marketers must focus on what is called a responsive site. A responsive site is one that is designed to render perfectly on computer monitors to the smallest of cellphone screens. This is the top new trend in mobile marketing. The second trend is the building of location based lists with the third trend being creating test message opt-in lists in creative ways that gives a marketer the legal right to send marketing texts which can reach their customers 24/7. This sort of list building is uber profitable and pinpoint for high conversions. Our profits have increased since doing this.
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