Tuesday, 10 June 2014

Why It Is Important For Businesses To Have A Presence On Facebook

By Bilal Hamdan


It is very important for a business to have a presence on Facebook. Everyone is on Facebook and people expect brands to be there too. Even if they do not post often, they still need to be there. When the average person goes on Facebook, they might be looking for their favorite brands or new brands to try. If a business is not there, they will lose out on that marketing method. The nice thing is that you do not even have to pay to be seen on Facebook. Once you post on your business page it is out there. It can be shared by a lot of people if it is a good post.



Sharing is how your business will get around Facebook. It is easy for someone who likes what you have said to share it with their friends. From there it might get shared with more friends. Your information has the potential to go viral and that is what you want.

If you have to pick just one place to be online, it should be Facebook. There are just so many different ways to connect with people there. In addition to having a page for your business, you could also start a group. By doing so you can create a targeted group of customers to talk with.

With so many people killing time on Facebook you have a great opportunity to bring in more customers. You can "suggest" people like your page and invite everyone on your friends list. You can ask others to do the same and build up your visibility.

On your website you can invite visitors to "like" your Facebook page as well. In short, Facebook has made it very easy to take advantage of some great free advertising and promote your business. Every time someone interacts on your page it shows in their feed which shows others and the domino effect is on its way to bringing in more customers for you.

A well designed Facebook page for a business can be a great asset for personalizing the business and allowing for customers and potential customers a way to communicate with the business in a personal way. An online visibility needs to be more than just a digital flyer or postcard. People really do like to engage and give their opinions, and that is just what Facebook is designed to do. Not only does it give you, the business owner, the opportunity of showcasing your product or service, it gives your customers, future customers, and others a way to create a dialog with you.




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