Wednesday, 11 June 2014

The WWE Network & Assessment From An Online Marketing Firm

By Rob Sutter


After the WWE Network came into being on February 24th, I am sure that not only the wrestling world but the multimedia world was focused on its progression. After all, World Wrestling Entertainment put in quite a bit of money in order for this idea to come into being. How exactly did the WWE Network fare since that time, you may wonder? If you would like to know more about this, I am of the opinion that an online marketing firm can help you on the matter.

Los Angeles Time posted an article about the WWE Network and how, as of this moment, it was able to garner around 667,287 subscribers. It's important to keep in mind that WWE said that it would have to reach one million subscribers by the end of 2014 in order to ensure that it would, at least, break even. While this may seem troubling, there are other factors that an online marketing firm would be able to bring to the surface. Reputable firms such as fishbat can tell you that, as of this moment, the WWE Network is only available in the United States.

The WWE Network has been showcased on WWE's weekly shows, which is another point that an online marketing firm can cover. On RAW, for instance, I found a WWE Network commercial was set in the middle of the show, detailing its various features in the process. It was important for the company to address its most important audience and they were able to do that reasonably well. In my view, though, it is possible to bring in older fans with the right level of promotion put into place.

Nostalgia is, in my view, an aspect that should not be overlooked by any means. The WWE Network has recognized this, which is why the streaming service in question allows the many subscribers access to an entire back catalog of older shows from WWE in addition to wrestling companies that are no longer active. Fans of wrestling promotions from the past will be able to benefit quite a bit from the WWE Network. What this shows is that the service is one of most extensive that can be imagined.

The question remains, though: can the WWE Network reach one million subscribers before the end of 2014? I think that once the service is launched in other areas of the world, the previously stated statistic will balloon, especially when given the fact that WWE is an international entity with fans all over the world. The WWE Network itself is capable and it boasts a tremendous amount of content for the asking price of $9.99 a month. Time will tell if the goal of one million is reached.




About the Author:



No comments:

Post a Comment