Wednesday 25 June 2014

E3 & Its Value For Any Internet Marketing Firm

By Bob Oliver


During the course of this week, E3 will unfold and to say that it is a highly anticipated event would be nothing short of an understatement. It is when people who love tech - whether it is in regards to video games, computers, or what have you - can come together and enjoy the plethora of news offered by companies. However, how exactly can an Internet marketing firm look at E3? What is the value behind this event, specifically, and why do so many people get excited about it even after its first showing in 1995?

E3 has amassed a tremendous amount of popularity over the years and one of the reasons for this is because of how companies have treated it. They have viewed it as the greatest platform for news. If they have tremendous announcements to make public, it probably goes without saying that they are going to hold them to the side until E3 rolls around. Individuals must be sold on certain products and it's possible that E3 will be able to help even the most inquisitive of potential of consumers make their decisions.

With that said, one has to wonder if E3 is as worthwhile in 2014. Back in 1995, as any Internet marketing firm can attest to, social media was not nearly as prevalent and it was only in its infancy by that point. As a result, video game companies couldn't simply update their Facebook or Twitter pages with news, since those entities did not exist at that point. Instead, they only had a select few methods to distribute news. At that time, it made sense to take advantage of E3 as the greatest platform.

This isn't to say that E3 is worthless, though, as firms like fishbat can attest to the fact that it still attracts attention. Those who are fans of certain companies will hope that they arrive at the event because they know exactly what to expect: the best news that will generate the most hype. Even companies that do not hold press conferences would be foolhardy not to have some sort of presence. In fact, an Internet marketing firm can tell you that presences have been dwindling with certain companies.

For the second year in a row, Nintendo will not hold its own press conference at E3 like Sony and Microsoft but will instead distribute its news digitally. It's a strong method for the purpose of doing something different and given the fact that no other company has taken it upon itself to execute this sort of method, it makes sense from that standpoint. Even still, Nintendo will have a presence at E3 like other companies involved in the technological realm. It's just a matter of seeing which companies make the most of the most popular tech event in the world.




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