The Two Giants of The Internet World: Facebook & Google Which Do You Prefer For Your Business? Where should I advertise my business? Many people told me that Facebook is the number one place. Yet, another group of people tell me-Google Is Tops! I have come to see for my self that both Facebook & Google, have good points and bad points. I know when I used Google Adwords one month, I did not know what was doing. (This was a costly mistake)!
However, when you go further in terms of targeting Facebook simply outshines Google. In Facebook you can target further by age, gender, interest, likes and many more. Simply put in this regard Facebook is better than Google.
In contrast, Google advertising is designed more toward people who are actively seeking a solution to a problem or issue. This means that keyword based advertising is very effective. In other words, a person will visit the Google search engine with an intent to solve a problem, and in some cases, even buy a product.
The bottom line is that both Facebook and Google do offer different levels and quality of targeted traffic. The choice will ultimately depend on the goals of the marketing efforts. If you are looking to sell something then Google is the place to be and not Facebook. Similarly, if you want someone to sign up on your dating site you are better off marketing to them on Facebook. This is because this individual will already be on the mood to socialize. Both Google and Facebook are great sources of targeted traffic but marketing goals and budgets are what will drive you the marketer to choose between the two.
rivaling Google as a means of selecting just who is going to see the ads. Google's AdWords does pretty much the same thing by having the small classified ad appear on a person's browser based on their browsing preferences. The thing is, that both of these methods of advertising work, and one is not necessarily exclusive from the other in regard to their effectiveness.
Probably a major difference between using Facebook or Google for your advertising in using either one to promote our product or idea is the purpose that you have in mind for the final result. The difference in purpose would revolve around the choice of selling a specific product or are you wishing to promote the brand awareness of a product or idea. The sessions with Facebook last much longer than a Google search session, which would make the building of a brand awareness more logical for the use of Facebook. However Google has a better CPC performance matrix and wildly differing ad formats that Facebook does not have, making Google the better choice for selling a specific product.
However, when you go further in terms of targeting Facebook simply outshines Google. In Facebook you can target further by age, gender, interest, likes and many more. Simply put in this regard Facebook is better than Google.
In contrast, Google advertising is designed more toward people who are actively seeking a solution to a problem or issue. This means that keyword based advertising is very effective. In other words, a person will visit the Google search engine with an intent to solve a problem, and in some cases, even buy a product.
The bottom line is that both Facebook and Google do offer different levels and quality of targeted traffic. The choice will ultimately depend on the goals of the marketing efforts. If you are looking to sell something then Google is the place to be and not Facebook. Similarly, if you want someone to sign up on your dating site you are better off marketing to them on Facebook. This is because this individual will already be on the mood to socialize. Both Google and Facebook are great sources of targeted traffic but marketing goals and budgets are what will drive you the marketer to choose between the two.
rivaling Google as a means of selecting just who is going to see the ads. Google's AdWords does pretty much the same thing by having the small classified ad appear on a person's browser based on their browsing preferences. The thing is, that both of these methods of advertising work, and one is not necessarily exclusive from the other in regard to their effectiveness.
Probably a major difference between using Facebook or Google for your advertising in using either one to promote our product or idea is the purpose that you have in mind for the final result. The difference in purpose would revolve around the choice of selling a specific product or are you wishing to promote the brand awareness of a product or idea. The sessions with Facebook last much longer than a Google search session, which would make the building of a brand awareness more logical for the use of Facebook. However Google has a better CPC performance matrix and wildly differing ad formats that Facebook does not have, making Google the better choice for selling a specific product.
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