Saturday, 7 June 2014

What Is The Importance Of Social Signals For Search Engine Optimization?

By Bilal Amed


In about two years time, all companies that are playing in competitive niches and don%u2019t have a robust social strategy will be left in the dust by those who do. Social signals are becoming very important in search engines ranking algorithm. Even though most website owners believe that the value of links as a ranking signal won%u2019t ever completely disappear, many have come to realize the impact of social signals on their websites. Social signals can affect your site directly or indirectly and it is believed that it will eventually surpass links as the most valuable ranking factor.



Why? There are 3 main reasons:

Integrating social media into your SEO campaign is an excellent decision since search engines might make social signs an even more important element of the algorithms they use to rank websites. Besides, there are plenty of other advantages to developing a strong presence on social media, such as promoting your products or services and giving customers the opportunity to interact with your brand.

1. Include interesting and unique content which will entice people to click and share. 2. Encourage reader comments. 3. Interaction and debate should be encouraged on social media sites and blogs. 4. Guest blogging is an ideal way to increase your brand popularity. 5. Include share, like and other social bookmarking buttons on all your websites. 6. Set up official company accounts on Facebook, Twitter, Google Plus, Pinterest and LinkedIn as they are the main social media sites these days.

3. Another main reason is that websites with a strong social presence will have a better conversion rate and brand loyalty than sites that don%u2019t. A better conversion rate translates to more sales and referrals, perhaps even by word of mouth, a greater brand awareness, positive reviews and inbound links.

Developing your presence on social media could help you improve your site's ranking in search results. Search engines are always making improvements to the algorithms used to rank web pages and it seems that social media is now taken into consideration. Receiving some attention on social media could help you rank higher in search results. Recent studies have shown that gaining followers on Google +, being mentioned on Twitter or receiving likes on Facebook positively impacted the ranking of different sites.




About the Author:



No comments:

Post a Comment