Thursday, 5 June 2014

The Top Five Trending Photoshop Features Used In Marketing

By Bilal Amed


Photoshop is an image editing software that is widely used by website owners worldwide. In the past, the software was mostly used to crop and adjust images to be posted on websites. Marketing experts, however, have found creative marketing uses for Photoshop.



2. The subtle shadows - For years the drop shadow was very popular, but it has become antiquated with subtle shadows now trending in the graphics world. This is a very simple design presenting a flat drop shadow caused by duplicating your layer and moving it to where you would like your shadow to be. Don't be afraid to experiment with colors and density adding some creativity to the design.

Photoshop is often used to represent businesses in a unique and innovative way that can be shared and distributed across the web. Instead of mundane logos that have been made by companies using word processing programs, Photoshop can add virtually magical components that will allow your company to stand out from all of your other competitors, something that can add additional business revenue, regardless of the products and services that you sell. One of the best marketing uses for Photoshop is to add in the products and services that you sell, using three-dimensional lettering, and also images of yourself, or your company. This gives people a better idea of what you are able to provide for them, and allows them to identify you with your company, something that adds trust automatically.

Possible Advancements In 2014

5. Customized shaping - A very basic and old-fashioned feature that will be trending for a long time - the customized shape. Similar to the actions feature, the customized shape feature offers various custom shapes by simply clicking on the 'direct selection tool.' Photoshop is not only useful for developing marketable graphics, but is also lots of fun to use. Just keep an eye on what's trending and enjoy promoting your website while having a good time!

Photoshop can be used to create a great banner for your website or your blog. If the design of your site is not original, adding a banner with your brand and some of your products would make a real difference. You can also use Photoshop to design other elements of your site, such as buttons or ads for your products.Do you spend money on ad space? If yes, you need to design some high quality ads to draw the attention of your target audience. Photoshop can be very handy if you display banner ads. You can for instance use the image editing software to create a collage of your product next to a happy customer.




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