If you run a website on the internet, then Google analytics is one of the most important aspects that you need to manage a successful online marketing strategy. Google analytics helps by managing essential data that lets you understand how visitors visiting your site spend their time on your page, what they view, their location, how long they stay on the site, browser they are using and much more. All this information helps you build a better understanding of your market and conversion rate and as such easing decision making when it comes to looking for better strategies to re-market your brand or site.
The Smart Lists are created using signals that include page depth, device, referrer, and browser. Machine learning is applied to the data. It looks at the actual activities of the user on the website, and creates a re-marketing campaign in AdWords. It figures out which users have a higher potential to convert when he visits the website at a later date. The model is updated everyday, adding users who have the best chance in converting. Based on this, the list adds ones that are most likely or removes users who are least likely to convert to make the list a truly valuable marketing tool.
For websites with at 500 e-commerce transactions or more every month and at least ten thousand daily page-views, the Smart List will be customized to use only visit data on a particular website and how the visitors were directed to conversion on that specific website. Only that website has access to this customized information. There is no sharing of this new data, with every list unique.
For websites that have at least 500 e-commerce transactions a month and ten thousand daily page-views, the Smart List will be tailored to how the visitors were led to conversion on that specific website. That specific List is only accessible by that specific website. There is no sharing of this new data, and the List will be uniquely marked.
Smart Lists are meant to make re-marketing easier for novices using this method.Smart Lists can make all marketers work smarter and faster. Based on statistical analysis of this new data, the marketer can make a quick decision what factors to focus on to get the most accurate prediction on conversion. It takes time making sense out of a set of data. Smart Lists will continue to improve for more advanced users and automate as much as data interpretation as possible to marketers can spend more time growing his business and not crunching numbers.
The Smart Lists are created using signals that include page depth, device, referrer, and browser. Machine learning is applied to the data. It looks at the actual activities of the user on the website, and creates a re-marketing campaign in AdWords. It figures out which users have a higher potential to convert when he visits the website at a later date. The model is updated everyday, adding users who have the best chance in converting. Based on this, the list adds ones that are most likely or removes users who are least likely to convert to make the list a truly valuable marketing tool.
For websites with at 500 e-commerce transactions or more every month and at least ten thousand daily page-views, the Smart List will be customized to use only visit data on a particular website and how the visitors were directed to conversion on that specific website. Only that website has access to this customized information. There is no sharing of this new data, with every list unique.
For websites that have at least 500 e-commerce transactions a month and ten thousand daily page-views, the Smart List will be tailored to how the visitors were led to conversion on that specific website. That specific List is only accessible by that specific website. There is no sharing of this new data, and the List will be uniquely marked.
Smart Lists are meant to make re-marketing easier for novices using this method.Smart Lists can make all marketers work smarter and faster. Based on statistical analysis of this new data, the marketer can make a quick decision what factors to focus on to get the most accurate prediction on conversion. It takes time making sense out of a set of data. Smart Lists will continue to improve for more advanced users and automate as much as data interpretation as possible to marketers can spend more time growing his business and not crunching numbers.
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