4th Generation Communications is one of the industries movers and shakers in Internet Marketing. In a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as quickly as possible.
We reside in the digital age and our customers are being swamped with information on a daily basis. Clients are being hit with text ads, photos, banners and of course videos. The number of companies fighting for shoppers attention is rapidly increasing.
As business owners/marketers it is our job to keep our buyers attention as long as possible. We have to create content that draws them in and keeps them.
Videos tend to be a little trickier than other forms of advertising such as banners, text ads, and pictures. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Mostly we can't force our shoppers to click on our video to watch it, it is completely up to them.
Two Things Which Will Get Your Customers To Click On Your Video
There are two vital aspects that you have to get right to increase the likelihood of consumers watching your video. You've first got to have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it's an hour long, they're going to keep moving.
Videos that are under one minute will get played more frequently than a video that's two to three minutes. Though three minutes might not appear like a very long time, on the Internet it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy stressing about the day to day activities that they forget about things such as brand naming. This is a critical facet of your marketing campaign and may be regarded seriously, because ultimately it will skyrocket your ROI.
We reside in the digital age and our customers are being swamped with information on a daily basis. Clients are being hit with text ads, photos, banners and of course videos. The number of companies fighting for shoppers attention is rapidly increasing.
As business owners/marketers it is our job to keep our buyers attention as long as possible. We have to create content that draws them in and keeps them.
Videos tend to be a little trickier than other forms of advertising such as banners, text ads, and pictures. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Mostly we can't force our shoppers to click on our video to watch it, it is completely up to them.
Two Things Which Will Get Your Customers To Click On Your Video
There are two vital aspects that you have to get right to increase the likelihood of consumers watching your video. You've first got to have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it's an hour long, they're going to keep moving.
Videos that are under one minute will get played more frequently than a video that's two to three minutes. Though three minutes might not appear like a very long time, on the Internet it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy stressing about the day to day activities that they forget about things such as brand naming. This is a critical facet of your marketing campaign and may be regarded seriously, because ultimately it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to drive traffic to your site. Explainer videos are also another excellent way to boost your leads.
No comments:
Post a Comment