Facebook recently unveiled version 10.0 of its iOS app, designed for Apple products, and it drew attention for a number of reasons. The reason why this app is continually upgraded, from what I have seen, is because of the idea that Facebook is turning to the mobile front. With this comes the need to upgrade its app over the course of time, which it has done well. However, with various features added in with the version 10.0 upgrade, there is a tremendous amount of discussion to be done as well.
Perhaps the feature that stands out the most, though, is the way in which messages can be sent through mobile. Let's say that you are on an airplane or any other location that has a weak signal or connection; in these scenarios, you wouldn't be able to send messages for publication on your Facebook page. However, with this version, the messages in question will be sent out once you're in a location where a connection is available. It's a handy addition to a popular app.
I believe that any online marketing firm can agree with the potential effectiveness that this change can have. After all, Facebook - as a business - is focusing tremendously on mobile and firms along the lines of fishbat would be able to agree with such a sentiment. With many features being added to the app on a constant basis, I have no doubt that they will prove useful for many people. There are also those additions which most people did not take towards as fondly and I feel like they deserve to be talked about as well.
I'd like to focus on the one change made to the ap in regards to the "Most Recent" sorting. Basically, instead of posts being show on the news feed by the times that they were posted, they are set by how popular they are, by default. This isn't a terribly detrimental change, though, as the sorting can be swapped over to "Most Recent" through a step-by-step process. However, I have to wonder how many Facebook users will take the time to go about this endeavor.
The best way that I can describe Facebook's update is "mixed," but in more ways than one. While there is a tremendous amount of variety covered, I feel as though it's important to understand that users desire freedom when it comes to their programs. This is true for both those who know about social media in all respects and those who use it solely for the purpose of staying in touch with friends and family members. My only hope is that the next Facebook update will be met with a more positive response from smartphone users.
Perhaps the feature that stands out the most, though, is the way in which messages can be sent through mobile. Let's say that you are on an airplane or any other location that has a weak signal or connection; in these scenarios, you wouldn't be able to send messages for publication on your Facebook page. However, with this version, the messages in question will be sent out once you're in a location where a connection is available. It's a handy addition to a popular app.
I believe that any online marketing firm can agree with the potential effectiveness that this change can have. After all, Facebook - as a business - is focusing tremendously on mobile and firms along the lines of fishbat would be able to agree with such a sentiment. With many features being added to the app on a constant basis, I have no doubt that they will prove useful for many people. There are also those additions which most people did not take towards as fondly and I feel like they deserve to be talked about as well.
I'd like to focus on the one change made to the ap in regards to the "Most Recent" sorting. Basically, instead of posts being show on the news feed by the times that they were posted, they are set by how popular they are, by default. This isn't a terribly detrimental change, though, as the sorting can be swapped over to "Most Recent" through a step-by-step process. However, I have to wonder how many Facebook users will take the time to go about this endeavor.
The best way that I can describe Facebook's update is "mixed," but in more ways than one. While there is a tremendous amount of variety covered, I feel as though it's important to understand that users desire freedom when it comes to their programs. This is true for both those who know about social media in all respects and those who use it solely for the purpose of staying in touch with friends and family members. My only hope is that the next Facebook update will be met with a more positive response from smartphone users.
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