The world has become a global village where you interact with people from different parts of the globe just in the same way you interact with your next-door neighbor. Social media services are used by both small and large business organizations to promote their products. It is almost impossible to find a marketing expert today that does not recommend social media marketing as a marketing strategy. There are a number of benefits that you can derive from using social media as a marketing strategy.
Marketing via social media is more cost effective than running a paid ad or mailing all your potential and existing customers about your products. One only needs a few mega bytes internet bundles to tweet a message or post something on Facebook yet still reach a considerable number of potential customers. Social media marketing therefore reduces marketing expenses considerably.
Social media as a marketing medium provides a direct feedback mechanism where business organizations can communicate directly with their customers. Both current and potential clients can voice the concerns, inquiries and comments with ease and the business can respond to those concerns publicly so that other consumers also have a view of the responses. This places a business in a better position as far as excellent customer service is concerned.
As many people now use social media more than they use other news sources, adverts put on social media have the potential to reach many people than other advertising agencies do. For example, advertisements that are meant to reach the youths are likely to be more effective if put on Facebook or twitter than when advertised through newspaper. Social media attracts many responses than traditional advertising methods hence achieve more results.
Social media breaks geographical barriers that had crippled other advertising strategies. Multinationals can now reach their diverse customers all over the world by just one tweet or Facebook post. It is a case of killing two birds using one stone. This is deviation from the traditional methods where businesses had to run an advert with different advertising agencies in their overseas markets.
In the same way you are able to communicate directly with your customers on social media, you can also have conversations with potential strategic business partners or possible distributors. Social media offers a unique opportunity for businesses to meet with other entrepreneurs, an occurrence so rare in the physical world. This will help you develop strategic partnerships that can assist you expand your establishment.
Social media not only enables you interact with your customers about their preferences but also help you analyze your competitors. You can get vital information about your competitor that are ordinarily expensive to obtain and sometimes unavailable. Research professionals agree that social media provides a good platform for gathering market intelligence information as it enables so many people to be interviewed as compared to traditional methods that relied on sampling.
Social media gives you an opportunity to expose your content to a wide range of potential users hence improving your ranking with search engines like Google or Bing that rely on such social signals. Readers who see your content can then link up with your site, subscribe or even invite their friends to log in to your website. This means your site will likely acquire more traffic than other similar sites.
Marketing via social media is more cost effective than running a paid ad or mailing all your potential and existing customers about your products. One only needs a few mega bytes internet bundles to tweet a message or post something on Facebook yet still reach a considerable number of potential customers. Social media marketing therefore reduces marketing expenses considerably.
Social media as a marketing medium provides a direct feedback mechanism where business organizations can communicate directly with their customers. Both current and potential clients can voice the concerns, inquiries and comments with ease and the business can respond to those concerns publicly so that other consumers also have a view of the responses. This places a business in a better position as far as excellent customer service is concerned.
As many people now use social media more than they use other news sources, adverts put on social media have the potential to reach many people than other advertising agencies do. For example, advertisements that are meant to reach the youths are likely to be more effective if put on Facebook or twitter than when advertised through newspaper. Social media attracts many responses than traditional advertising methods hence achieve more results.
Social media breaks geographical barriers that had crippled other advertising strategies. Multinationals can now reach their diverse customers all over the world by just one tweet or Facebook post. It is a case of killing two birds using one stone. This is deviation from the traditional methods where businesses had to run an advert with different advertising agencies in their overseas markets.
In the same way you are able to communicate directly with your customers on social media, you can also have conversations with potential strategic business partners or possible distributors. Social media offers a unique opportunity for businesses to meet with other entrepreneurs, an occurrence so rare in the physical world. This will help you develop strategic partnerships that can assist you expand your establishment.
Social media not only enables you interact with your customers about their preferences but also help you analyze your competitors. You can get vital information about your competitor that are ordinarily expensive to obtain and sometimes unavailable. Research professionals agree that social media provides a good platform for gathering market intelligence information as it enables so many people to be interviewed as compared to traditional methods that relied on sampling.
Social media gives you an opportunity to expose your content to a wide range of potential users hence improving your ranking with search engines like Google or Bing that rely on such social signals. Readers who see your content can then link up with your site, subscribe or even invite their friends to log in to your website. This means your site will likely acquire more traffic than other similar sites.
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