Tuesday, 20 May 2014

How The Google Plus Circle Feature In Youtube Can Help You Market Your Brand

By Yussef Smith


Google Plus allows you to organize your contacts in Circles. You can choose which contacts see your updates in function of the Circles you creates. This feature is now available on YouTube as well. You can upload a restricted videos and allow the members of one of your Google Plus Circles to see it.



As an online marketer, it is important to build value for your products and your content. People will not subscribe to your newsletter or follow you on social media unless they see your content as valuable and interesting.

Creating exclusive content for the members of a Circle will make them feel more valuable. As a result, more contacts will want to become a part of your Circles. You could even organize your contacts in different Circles so you can share different content in function of how likely your contacts are to purchase a product.

Exclusivity is a great way to generate some interest for your brand. If clients have the impression that they are receiving special treatment by getting access to your videos, they will feel appreciated and will develop an even more positive image of your brand.

Uploading videos to YouTube and sharing them only with the members of a Google Plus Circle is a great way to make your content more desirable. Don't hesitate to create different Circles so you can tailor the content you are sharing, for instance so you can offer exclusive incentives to potential clients or reward your best customers with better coupon codes.

Having access to exclusive content will make your audience feel valuable. Customers will see joining a Circle as desirable because of the exclusive content. Make sure you let your audience know that they can access more content by connecting with you on Google Plus and accepting invitations to join one of your Circles. Overall, this new feature allows you to connect Google Plus with your YouTube videos and make them exclusive. This could be a great way to generate some interest for your new products or make your customers feel valued.




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