Sunday, 18 May 2014

Can A Long Island CPA Use Social Media?

By Rebecca Mills


A number of businesses integrate social media, which should go without saying. With so many websites to consider - Facebook and Twitter being perhaps the two most prominent examples - it is clear that they can be put to use for various reasons. With that said, though, many a Long Island CPA has left social media alone and I do not think that anyone can argue with such a sentiment. Recently, though, there has been something of a surge of networking amongst the many individuals involved in this line of work.

Social Times posted an article on the matter and it seemed as though, up until recently, a Long Island CPA would be unlikely to use social media. A couple of years ago, though, the appeal linked to this particular line of work has grown and it is a point that cannot be overlooked. Various authorities, CFO Consulting Services included, have made the most of it and it is a point that cannot be overlooked. After all, it is because of social networking that audiences can be built to become even broader.

Leadtail, which is a company that specializes in social insights, covered the story as well as the nearly 50,000 tweets and over 3,000 shared pages that various firms have been responsible for. Given the fact that 55 percent of accountants have incorporated Twitter, these statistics shouldn't come as a terribly big surprise. Not only has Twitter been used by these firms in order to distribute content to followers but it has been helpful in attaining followers as well. With this in mind, it's clear that social media is a necessity in this day and age.

Every business has the objective to expand and the idea of social media is one such way to go about this. In fact, I would place it on a higher pedestal than television commercials because it seems like these are not nearly as used as they were a couple of decades ago. The Internet is easily the most utilized platform in general so it goes without saying that social media possesses a tremendous amount of importance as well. The use of social networking is recommended for any Long Island CPA if they want to expand their reach.

Those who are involved in this line of work should make it a point to go about social networking in the long term. This will let you become aware of a number of people and, more importantly, connect with them for the sake of forging relationships. It should also go without saying that there are various websites to consider, so the approach to each of them will be different. It is up to you to understand how to work with them for the sake of drawing as much attention as possible.




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