Tuesday, 1 October 2013

Want To Optimize Your Site For Search Engine Crawlers? Start With These Tips

By Paul Graham


Perhaps the best strategy in Internet marketing is well-executed search engine optimization. If your website is near the top of the list on SERPs, it almost certainly receive a high volume of targeted traffic. Use the practical search engine optimization tips you learn here to get the best website ranking for your business.

There are lots of ways to improve your search engine ranking. When your system has been tuned to the highest search effectiveness, it will provide the best results. The optimized performance will make your readers happier as well.

A domain name which contains your keywords can be a real boost to your efforts. This will make your domain name memorable and easy to search for. Remember that many people will find your site if your site has products they are searching for. Don't assume that most visitors will simply be from advertisements.

Choose a domain name for your site that people can readily recall and also gives a clear indication of what you are offering. If you're in Toowoomba Australia and you specialize in seo services, you can use SEO Toowoomba as your key phrase. A memorable name is important, especially for people who find your content through social media sites.

Having a popular website is about attracting visitors, and getting them to stay on your site. Increasingly, evidence shows that the time a viewer spends looking at a website (per Quantcast scores and other measures)increases the page ranking. In other words, simply driving traffic to your site is no longer an effective way to get a good PageRank rating. Forums and message boards are great ways to keep visitors engaged with your site for long periods of time.

Search engine spiders do not understand URLs in the same way people do. You want to remember this when you create your URLs. References to page numbers and sessions will only confuse the spider. The reason is because these things confuse the spiders. This is why the names of your URLs should be very meaningful. Aim to place a high-quality keyword somewhere in the URL to make it flow better.

Try using product feeds to get more customers coming into your website. Your feeds should include detailed descriptions of your product offerings or services, along with prices and pictures. Send these to search engines, as well as sites that compare prices. Customers interested in the area of business you represent can subscribe through a feed reader.

Prove to your audience that you are an expert in your niche. Being an expert in your field can prove lucrative in marketing your internet business. Post a website that focuses on a specific aspect of a certain market, then choose appropriate keywords, and use SEO to promote those keywords. Make sure you know what customers want, and be sure to give it to them.

Although SEO entails a number of different concepts and formulas, there is no reason why beginners would not be able to grasp some of its fundamentals. If you start with the simple, effective tips like the ones in this article, you will be able to improve your page rank. It may be even easier than you imagined!




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