Sunday, 20 October 2013

What's Article Marketing?

By Joe Burke


What is article marketing? Article marketing may be the art and science of writing informative content and publishing that content with a aim of educating prospective prospects and clients about why they must be undertaking business with you versus the competitors.

What exactly is Article Marketing? How does it Work?

When content is written to become distributed to article directories, the advantage is the fact that you're allowed to leave at the very least one backlink to your personal site. Very good high quality article directories also attract thousands of visitors every single day trying to find particular data and answers to their concerns.

Whenever you submit an article you select which category into which it best fits. You also get the opportunity to construct a bio box. These can usually consist of a photograph which makes your profile considerably more desirable and individual, plus you are able to explain a little about your business as well as your life which assists to build relationships and establish trust.

An excellent, well known article directory can be a good source of leads and sales for you as well as your business. It may also be a superb source of further details you might need to have while researching a brand new project or perhaps if you're trying to find extra free content to republish your own web sites. In the event you do republish content from another author you have to keep the author resource box intact and there is certainly the potential for getting slapped with a duplicate content penalty which we'll talk about in a minute.

By supplying useful info to others in your niche or field you can establish an incredibly great reputation inside some of the top article marketing directories and people will naturally want to go to your site and learn far more about you as well as your business.

What is Article Marketing's Advantage with SEO?

The method to make sure that people find your articles is by employing specifically the identical practices as in case you had been writing the article for your own web site. It must be optimized and extremely important should be titled in a way that people will want to read it. Use keywords and phrases just as you typically would and try and use them starting with your title.

Most article directories are getting far more articles and a lot more stricter concerning the length of articles submitted along with the quality of the content. So aim for writing articles that are no less than 500 words long. Contain bullet points, sub titles and wonderful content that offers value and is readable.

Remember article marketing is about supplying help and information to your target audience. In the event you make your article a sales pitch it will be a big turn off. You could even be asked to resubmit it with out any references to your products.

EzineArticles.com is amongst the oldest article marketing directories online. The benefit to submitting your article right here is you'll get some readership basically due to the fact they have a large following and you might get your articles syndicated by other sites at the same time. You can find perhaps two dozen large directories offered but any exposure is far better than no exposure so contemplate submitting articles to the less identified directories also.

What exactly is Article Marketing - Avoiding Duplicate Content Penalties

By now you must understand that search engines are seeking original content so if you are going to submit your article to dozens of directories then you must make certain that you have specifically the identical link pointing back to the original article.

I'm not a fan of automatic submission, you are able to get a lot better outcomes by taking the time to manually submit articles to just a number of the leading directories.

The challenge is many of those applications will create a very low quality, very unreadable article in the event you merely use the automated characteristics with the system. So you will be far better served to manually spin the article to produce confident "unique" version that is top quality and readable. It is crucial to get your article accepted but in addition due to the fact that it will have your name attached to it and you definitely do not want to sound like an idiot.

So what exactly is article marketing - it's an incredibly useful way of getting the word out about you, your product and your web site but what you submit really should be high quality and not just blasted out to the world in order to acquire a few worthless backlinks.




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