Tuesday, 22 October 2013

Pikmin 3 & How Internet Marketing May Come In

By Rob Sutter


You don't need to search too deeply to see that the idea of the Wii U is one which has not sold that well. In comparison to Nintendo consoles in recent memory, the sales have not been as great, even though the technology has proven better than it ever has before. That being said, how exactly can Pikmin 3 impact Nintendo in the long run? It's one of those subjects should be talked about and I believe that Internet marketing can lend an even greater assist as well.

If there's one name in the realm of video games that just about everyone has heard of, it has got to be Nintendo. This doesn't mean that Pikmin is going to be well-known by everyone, especially when you take into account that this name does not have the same brand value as names like Mario, Donkey Kong or Zelda have had. Does this mean that Pikmin itself doesn't stand a chance? This couldn't be further from the true, especially when you consider that an audience exists for this series.

In fact, there has been something of a cult following that has been able to get into this action strategy series that has perhaps one of the most nonthreatening aesthetics in gaming history. This is where Nintendo is able to thrive; it doesn't rely so much on creating real-life experiences as it does constantly diving into fantasy. Can the company itself stand to create more mature experiences for its audience? I think that it can but this isn't the series for it.

Internet marketing is the kind of subject which should be tied to Pikmin 3, especially when you consider how poor marketing overall has been for the Wii U as of late. There should be a sense of appeal so that all audiences would be drawn to the console, no matter their level of experience. This company can most likely create many games but it will not be able to make sales unless an audience is put into place. When it comes to the audience in question, firms the likes of fishbat know just how important it is.

Pikmin 3 has done surprisingly well on the Wii U in Japan, which gives me hope for the time it is finally released in America. Overseas, though, it has sold well over the past weekend, showcasing its effectiveness in selling marginally better than the first Pikmin game a number of years back. Keep in mind that the sales can be higher, seeing as how only retail purchases were tallied and not downloadable versions. This may prove to be the first-party boost needed in order to help the Wii U into the future.




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