Friday, 18 October 2013

Profitable Video Content Marketing

By Joe Burke


Video is here to stay. And content marketing has always been on the best of the list in terms of creating solid search engine rankings. Do you realize that around 80% in the internet users view at least a single video monthly? That translates to 2 billion views every day!

If you are not generating videos for your online business then you are missing a huge opportunity.

Making a video is also really inexpensive. All you will need to begin nowadays is actually a smart phone, low cost flip camera, or perhaps a simple screen capture system and you are able to instantly produce a great video in minutes. You are able to choose free video editing software that will add titles and captions

But note I said half decent. Every little thing you do to promote your business really should be top quality, not one thing you due is different than everybody else is doing it.

You have to be conscious that Youtube is filled with crappy videos. And perhaps 1/100 videos are worth their weight in salt. If you need your business to be observed, attempt to present it in the very best light!

If you haven't begun video content marketing however or you're not having a lot of success then it is time to get some new insight.

Plan your work and work your plan. Treat your video content marketing efforts like every other top dollar marketing campaign. Know exactly what you need to accomplish, why and in what time frame.

You wouldn't post just a single blog comment on your site and you can't just make one video.

One issue to keep in mind is people usually do not prefer to be sold anything but they do definitely prefer to get issues and be entertained. So while there is certainly a place for crass commercial style videos, you'll be able to typically produce greater bottom line results by not directly pitching any product or service.

Entertain and lead with value and you may learn that you will gain a lot more exposure and sales in the long run, than the competitor who is focusing on sales and branding.

Evergreen Video Content Marketing

Years ago Old Spice ran several videos which designed a nice fan following. Then, with no warning, they stopped. This resulted were a lot of unfavorable feedback.

So don't let this happen to you and your video content marketing campaigns. Plan your media nicely in advance and either keep it going or finish the story. Strive to create buzz but make sure it stays positive.

Creating an ongoing dialogue with viewers is far more crucial than attempting to determine the best way to make one particular video go viral. All that does is get you 15 minutes of fame.

By consistently producing good, informative and beneficial videos you'll be able to develop an escalating fan base over time, just like developing a blog. Once you've established a superb reputation for making excellent videos, the fans will be looking for your videos. They'll be eager to share the contents socially.

Plan a Video Marketing Campaign

A superb idea is to plan your video marketing campaign in the beginning. Pull out a folder and label it "Video Content Marketing" and select at the very least six months worth of video posts. Attempt to do your marketing and focus on delivering useful content, and do not forget to be original!

Invent a central character and produce an ongoing storyline. Engage your viewers and leave an open loop at the finish of every single video so the viewer is literally compelled to watch the next episode. Do your greatest to get your viewer emotionally invested within the story and character.

An additional great idea would be to make a funny video or two showing what happens to people who neglect to use your services. You are able to even dress up and act!

Significant corporations like Nike have extremely well paid people who conceptualize and create scripts and characters for their business. They attempt to capture their brand's essence in the best way possible.

Come up with new and fresh ideas that you just might have ever though of before.

The aim would be to develop a loyal following by becoming inventive and consistent in your video content marketing efforts.




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