Thursday, 16 October 2014

Is Your Business Stalling? Facebook Marketing Is The Answer!

By Clarisa Carreker


Facebook marketing is somewhat self-explanatory in how helpful it is, what with the prevalence of Facebook in every day life. By taking advantage of something that people regularly view in their free time, you can tap into a market that would be hard to reach otherwise. Read these tips to make the most of Facebook marketing.

Consider surfing Facebook as your company instead of yourself. When you're on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.

Offer an exclusive coupon, sample or great deal for those who "like" your page. Likes can get your Facebook page a lot of new attention. Giving a gift in return is good marketing. You can make it a contest or you can make the gift for all. If you give them something they desire, they'll easily click "like" for your page.

One way to target your customers with specific ads is to add your email list to the "custom audience" feature on Facebook. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Always take the time to answer any questions and address any comments made to you through Facebook. This will show that you are on point and active on your page. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Consider investing in Facebook Ads. You can pay a fee to have a certain number of targeted Facebook users see your ad. This is an excellent way to get more subscribers for your page. You will get better results if you offer a discount to the new subscribers or organize a giveaway.

Make sure your Facebook page looks great. Appearance is important in marketing. If your page looks terrible, people are less likely to want to visit it. Make sure it looks nice but is easy to explore and navigate. Choose a profile picture that looks appropriate and covers enough of your page.

When using Facebook for your marketing needs, always maintain the highest standard of integrity. Employ honest tactics with your customers and avoid making promises that you just can't follow through with. Despite not being face to face with customers, you will eventually have to answer to them and on a very public platform!

Try to make love connections on Facebook against the backdrop of your brand. You can often bring help two people meet on Facebook. Take advantage of this opportunity. This gives these two people a great story that they'll pass onto their friends, and your brand is at the center of it. This is an example of Facebook promotion excellence.

Instead of having the mindset that Facebook is ineffective, you should figure out what it can do to help you. With such a huge audience available, your target audience can be reached. Keep in mind what you've read as you plan out everything.




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