Sunday, 26 October 2014

Deviantart & The Potential For Long Island Advertising Agencies

By Robbie Sutter


Communication, more so than anything else, is important when it comes to social media. If you were to go onto Facebook, for instance, your main goal would be to communicate with others and very few would be able to argue with such a sentiment. However, there are specialized sites built around a certain focus; Deviantart is just one example of this. Even if others may not think that such a site could prove useful for Long Island advertising agencies, I'd like to think that others would feel differently.

For those who do not know, DeviantArt is a social media website of sorts that specializes in the topic of - you guessed it - art. There are many different works which can be published on the site, ranging from charcoal drawings and watercolor paintings to poems and short stories. Anyone who has a creative voice and mindset can potentially make the most out of DeviantArt. There's a bustling community of people on the site as well, which should immediately draw in Long Island advertising agencies.

On DeviantArt, not only is artwork shared out but comments and criticisms can be given as well. More than anything else, DeviantArt is viewed as a platform for art, regardless of the levels of experience artists may have. Those who are new to this field may come in and request assistance if they believe there is improvement to be made. Others can go about showcasing their own talents, confident in the idea that their works will stand out on the website.

Of course, you might be curious as to how exactly a site like DeviantArt could be of use to Long Island advertising agencies across the board. The main reason for this is the fact that many of these agencies have graphic and web design specialists, which are two features that could be attributed to DeviantArt. This site embraces creativity, whether it belongs to the marketing industry or not. As a result, the idea of firms such as fishbat utilizing this particular site isn't entirely farfetched.

One can probably argue the idea that DeviantArt is not meant to conduct business but I would disagree with this. The main reason is because many people on the website have actually sold their prints to others, thereby making money off of the work that they have spent time and effort creating. Even if companies do not want to make money off of the site, DeviantArt still works well as a creative platform. This is accentuated by the tremendous art-loving community on the site that could, potentially, be interacted with.




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