Wednesday, 15 October 2014

Fabulous Ideas For Your New Social Media Marketing Plan

By Ashly Hem


Now that the business benefits of social media are becoming universally well-known, everyone wants to get in on it. Mastering social media marketing is something that takes plenty of time, work, and dedication. Nonetheless, there are a few basic tips you can follow to jump start your social media marketing success. If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

It's important for you to truly engage in conversation with your social media followers. Companies often forget that when a customer offers feedback, they are also opening up a dialogue. So go ahead and pay close attention to any feedback you get from customers, and reply to the best of your ability. Learn what they want, what they dislike, and how you can change your strategies to keep them happy and purchasing from you.

Until you develop you own unique style in the social media world, mimic the style of those that you admire. Take a look at what your strongest competition is doing, and model your early efforts after their most successful tactics. Look up their social profiles, the type of specials they have, and the messages that they post.

Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other.

Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.

Share updates of influential users of Twitter or try mentioning them in posts by having their usernames placed after the "@" symbol. This will bring your post to their attention. If you make an interesting point, they may well respond to you or re-tweet your post. Make sure you post new pictures regularly on Facebook or Twitter. Your friends and followers probably have a lot of content appear in their feeds, and they will be more likely to notice a picture rather than a text. You could very easily create different photo galleries for your products.

Do not forget to post a link to your website or blog on your social network profiles. If someone hears about your products on a social network, they will need to have access to more information and see what you use as a storefront before they can decide to buy anything.

Although the above information might not solve all the issues you might encounter in the field of social media marketing, it will inform you about what you might experience along the way. Social media is a new and evolving way to communicate with others. Figure out how to use the tools you have to get to your audience and keep their attention with high quality media.




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