Tuesday, 9 September 2014

Tips For Running A Successful Social Media Marketing Campaign

By Ericka Rosenzweig


If you have a business, your customers are usually on a social media site. If you're not already set up with a profile for your company, what's stopping you? Learn as much as possible about the social networking habits of your customers, then use that information to focus on creating an effective profile for your business.

Remember to speak to your potential customers as people. You may run a business or corporation; however, this does not mean you need to speak like one. Trust is built from personal relationships. If your potentials see you as a person who cares about their needs and how your product meets them, it will go a long way in establishing this trust.

Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.

When posting from your social media accounts, you should strive to come across as humble and approachable. No matter the size or reputation of your company, arrogant or boastful posts will not be taken well. Never express the opinion that you are more important or powerful than your customers and followers. They are the key to your business's success.

A lot of businesses go into social media after they're already established and ultimately lose customers. To avoid this, make sure you alert your customers about your new social presence. When a person starts following someone on a social network, the fact that they have done this will often appear on their friends' feeds. This is a great way to improve the exposure that you have for your company. Given the referral nature of this aspect, it is in fact more valuable than traditional advertising.

Try using linking applications on Twitter to post to your other social media profiles at the same time. These linking applications are a huge time saver. When you post a message on Twitter, it will automatically post the same message on your Facebook, YouTube, and Google+ profiles, so you don't have to sign into all of them to post the same content.

Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site's rules before you begin.

It should now be obvious, social media is an essential marketing tool for any business. They make it easy to stay in touch with your customers and appeal to a broader pool of people while boosting the visibility of your business and its products. Get out there and discover the benefits of social media marketing for your business.




About the Author:



No comments:

Post a Comment