Tuesday, 23 September 2014

Advertising Events In Facebook News Feed

By Bilal Syed


Facebook ads are a popular platform for promoting events and promotions. More than 400 million Facebook users interact with social network's events every month. If you own a Facebook page, you can use it to promote an event for your company, however, in order to reach out to your target audience, you need to advertise your event on Facebook.

The idea of doing this was to provide more access to people in connecting with one another. FaceBook noticed there was a demand for it and they decided to tap into the market and help out their community. After all, the want to improve user experience online and this is only going to happen, if they get what they want. This is exactly what led to the change being made and implemented in the long-term. It is these details which make the biggest difference for those who want the best.

FaceBook included the change because the news feed is the number one place for getting people to come and join in. People spend most of their time fiddling through their news feed throughout the day.

Whenever they pop onto FaceBook, they are going straight to the news feed and this is great real estate for event organizers. With the ability to now market the events throughout the news feed, it is a great chance to get more people to show up and know about what is happening in town.

It is another way for FaceBook to help people connect and have a better time in enjoying socializing (which is the reason FaceBook exists!). Facebook has just introduced a new feature which allows event organizers to advertise events in news feeds. They have also introduced Insights for events. The popular social networking website has more than 400 million people interacting with it on a daily basis, and this new feature will greatly expand the reach for events.

Spreading the word about events via Facebook used to be a difficult process, and one that relied a lot on manual invites. These new features should make it much easier to get your events in front of a large interested audience, and will make promoting events to a targeted audience a relatively friction-free process. Whether it makes up for the decreasing reach of pages remains to be seen, but it is good to see that Facebook is trying to help brands promote their upcoming events.




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