Friday, 12 September 2014

One Fifth Of E-Commerce In 2014 From Mobile Phones - Here's Why

By Adam Noah


There is a reason that more people are shying away from shopping malls and department stores. It has to do with how easy it is to do your shopping online. In the past, this was limited to those that had an Internet connection and a laptop or desktop computer.

Although applications were developed in order to generate interest in what their websites had to offer, it is technology that allows people to use the web browsers built into their smart phones, and the ability of the websites to allow mobile users to navigate and purchase products easily, that has made it possible for over 20% of all e-commerce sales to be accomplished using smartphones today.

Where Are Most Of The Sales Coming From - Most of the sales that are being purchased with mobile phones are, not surprisingly, coming from eBay and Amazon. That is because they are the primary sources for discount products that people are conditioned to buy from. Therefore, as you would guess, they will also navigate to the stores using their mobile phones. Since so many products are available on either of these websites, and they have been modified to allow mobile users to quickly purchase products with their phones, they are the leaders, accounting for most of the 20% or over $80 billion in sales that will be generated in 2014.

How Retailers Can Take Advantage Of Smartphones - Despite the fact that these top two companies are raking in most of the sales, it is still possible for smaller companies to take advantage of this trend. As they modified the websites that they have allowing people to purchase from their cell phones, tablets, or other mobile devices, it is possible to allow even small to medium-size businesses to generate millions of dollars in sales by making their websites usable by cellular phone users.

How To Ride This Trend To Profitability - If you do have a website that offers products for sale, or services that people can buy, by modifying your website to allow people to use their web browser from their smartphone to make purchases, you will increase your sales exponentially when doing mobile advertising. You can also create an application that they can download which will allow you to post different products and sales that you have available. If your website is mobile phone friendly, you can look forward to increased revenue this year.

Other companies are realizing that this billion dollar trend is something that they can also tap into. By simply providing an application that people can download, that can alert them to products and services that you are updating or that you have to offer, they can then go to your website to purchase them as long as you have made the proper website modifications.




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