Sunday, 14 September 2014

Businesses Can Now Target Ads On Twitter Thanks To A Tool On Leadsift

By Ahmad Nazar


Even though Twitter has a large and highly engaged collection of users, it isn't as popular with advertisers as it could be. This is largely because Twitter doesn't collect a great deal of personal information from its users. It makes it hard for advertisers to do the kind of targeted ads that have become so popular in recent years.

Unfortunately, targeting ads on Twitter can be a major challenge. Twitter doesn't ask its users for a great deal of personal information, and there's never been a way for businesses to obtain it. But now, all that has changed thanks to a new tool by LeadSift.

This tool has the power to find out what demographic a customer is in, find out personal information about them, and much more. It can also track every part of the buying process. When someone clicks on an advertisement, it'll monitor what they do from that point on and relay that information back to advertisers.

This could be invaluable to businesses. These days, it's a lot harder to make ads on the internet stand out. Targeted ads have a much higher CTR, and this tool will allow companies to target customers with laser precision.

Several companies have already used this tool to great effect. It's significantly improved their click through rate, and has helped them to develop much better ads. They can find the right users to advertise to, and make ads that convince them to make a purchase.

This tool is something that business have wanted for a long time. Now, Twitter will be as attractive to advertisers as other major social media platforms. It's likely that many businesses will be taking advantage of this tool, and many more businesses will be advertising on Twitter in the future.

The best thing about the tool as well as Twitter as that no matter what you are selling, you can benefit from it. All types of people and topics show up on Twitter. Every type of person is there. Once you get started with the tool you will be able to see who your target market is. It is so much better to show ads to them instead of the general public. If you sell something for teen girls, older people might just ignore it.




About the Author:



No comments:

Post a Comment