Tuesday, 4 March 2014

Social Media Marketing 101: Tips For Getting Started

By Kemberly Assing


Incorporating social media marketing strategies can quickly increase the success of your business. Social media provides you with the tools to not only communicate with a wide audience quickly, but also to interact with that audience. Use the tips in this article to develop the best social media marketing campaign for your business.

Use lists as much as possible. People love lists because they are easy to read and easy to pass on to their friends. When you produce blogs or articles with lists, those who find the information you provide useful are more likely to pass the link onto others via Facebook, Twitter, or another social networking site.

Find out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters or perhaps, they Facebook often. Research is the key to maximizing your efforts.

If you want customers to respond to social media marketing, running specials that are exclusive if they follow you on those sites is a good way to accomplish that. By granting them exclusive access to incredible deals, you also encourage them to share these specials with members of their own networks. Talk about free publicity!

Have a goal for your social media marketing campaign. You need to set a goal of why you are stepping into the social media market. Do you want to be on the cutting edge of marketing for boosting sales, or do you truly want to have a more powerful relationship and engage with your customers? Setting a goal before starting can direct you towards the best strategies to achieve them.

Answer questions and reply to comments on social media marketing websites. Log in to these sites at least twice a day, and check your notifications and inbox. You might also opt-in to daily or individual notifications, which can be sent to your inbox each time someone posts a comment or question. Keep in mind that everything you're writing as a comment or a response to one person can be viewed by anyone who goes to your site.

It is important to be involved in the newer large social media sites for effective marketing, but do not forget about the older sites. Social websites like MySpace and Craigslist have huge followings, and you will be missing out on a large market if you ignore them. Social media is extremely competitive and the older established sites still have market share

Applying social media marketing strategies will boost the success of your business. Take advantage of the many social media tools available to spread awareness of your business, and interact with your customers. Incorporate the tips in this article into your overall marketing strategy, and realize the rewards of social media marketing.




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