Wednesday, 19 March 2014

Google's Latest Algorithm Updates - Using Them To Your Advantage

By Yusef Naser


Anyone that has tried to rank for particular keywords, especially in the last two years on Google, has probably found quite a bit of difficulty. It has to do with its latest updates, called Penguin and Panda. These updates target websites that are generating huge amounts of backlinks suddenly, as well as placing content that is not unique at all. The key to bypassing these updates, and finding your way to the top of the search engines, is by using these two strategies below.



You should also have a sitemap, and only use unique content with every post that you make. Off-site optimization pertains to building links to your site that can help push you up in the search engine rankings. By doing this, you can quickly find yourself with page-one rankings if it is done the right way. Here is the best backlink strategy that you can use to ensure that you will get top rankings on the search engines.

Although blasting links still might work with high authority sites, if you want to rank your own site, you need to use high quality links. If you can get a link from an authority site pointing at your website, even if it is brand-new, the page rank of that website will help boost it to the top.

This can't be done using software or services as they do not have the ability to tap into these types of websites. By contacting business owners of websites with high PR, you might be able to post a link on their blog, and therefore get the page rank and backlink that you need to rank higher in the search engines.

Whether you are using high authority sites, or getting high quality links, you can still beat Penguin and Panda by using these strategies. They will still be viable today, and even in the future, because Google respects authority above all else.




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