Saturday 15 March 2014

Ranking Local Keywords In Google: An Important Consideration For Your Business

By Abu Dawood


These days more and more businesses are discovering the important of internet marketing as people spend more of their time online. In many households, the internet is replacing the TV as the entertainment vehicle and news source of choice. Businesses who do not jump on this trend are likely to lose out to competitors who embrace the new advertising medium. One of the most important things for someone to focus on is ranking in Google for local keywords.



Local keywords are ones where someone types in a location along with the service that they are looking for. The general intent is to find a vendor in their local area to call upon. It is simply a lot simpler to type something into a search engine where all the information about a given business is right at your fingertips rather than looking it up in a book.

As a result, it is important to make sure that your site ranks well for local keywords for your region that are related to your business. These results do not just magically appear in the search engine results. A complicated computer algorithm places them there. Like all computer algorithms, it can be manipulated to get your site to the top of the rankings.

There are specialists known as search engine optimization (SEO) consultants that understand how search engine algorithms work and how they can be manipulated to get your website or video to the top. With their help, you can make sure that your business is featured in one or more prominent spots on the first page for important keyword searches for your business.

If you are not ranking on the first page for key local keywords in Google, then chances are your website is not going to be found. By claiming one of these coveted ranking positions, you can dramatically increase the number of new customer leads you get on a weekly basis.




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