One big trend in off-page SEO (Search Engine Optimization) is to be sure that the links to your website are real. There was a time when the wholesale manufacturing of links and link farms was rampant across the Internet, and most of them were basically illegitimate.
The whole idea of having links to your website was that Google would recognize that your website had enough quality content, that others were realizing that and pointing to your site as a reference point, thus giving it more validity.
Social Media - While Social Media has grown dramatically in the past two years, there are some huge shifts expected in the importance of socially related SEO. This is why it's vital to build your brand's online reputation quickly, in order to foster a following of eager clients.
Google+ - It's no surprise that Google+ is quickly becoming a powerful player in the process of utilizing effective keywords. Taking advantage of clicks from Google+ to bring you more clients is a smart move, as Google+ is seeing huge spikes in traffic, that are SEO integrated.
To get to the crux of the matter, all of the factors that go into ranking web pages rely upon trust, quality, and authority. This is really what Google has set out to do in the first place, is to give the searcher what he or she is really looking for. Up to now, there has been an unwritten (and written) strategy to "trick" Google into ranking our site.
ROI and Backlinks - Creating good back-links now requires so much more than just spamming your brand across the web. You want relevant links, so don't link to your cooking website on a boxing forum! Page Ranking - The importance of Page Rankings has also become more important. Page rank is important to every business, large or small. In general your page rank is the rating your website has earned in regards to it's quality and content.
The whole idea of having links to your website was that Google would recognize that your website had enough quality content, that others were realizing that and pointing to your site as a reference point, thus giving it more validity.
Social Media - While Social Media has grown dramatically in the past two years, there are some huge shifts expected in the importance of socially related SEO. This is why it's vital to build your brand's online reputation quickly, in order to foster a following of eager clients.
Google+ - It's no surprise that Google+ is quickly becoming a powerful player in the process of utilizing effective keywords. Taking advantage of clicks from Google+ to bring you more clients is a smart move, as Google+ is seeing huge spikes in traffic, that are SEO integrated.
To get to the crux of the matter, all of the factors that go into ranking web pages rely upon trust, quality, and authority. This is really what Google has set out to do in the first place, is to give the searcher what he or she is really looking for. Up to now, there has been an unwritten (and written) strategy to "trick" Google into ranking our site.
ROI and Backlinks - Creating good back-links now requires so much more than just spamming your brand across the web. You want relevant links, so don't link to your cooking website on a boxing forum! Page Ranking - The importance of Page Rankings has also become more important. Page rank is important to every business, large or small. In general your page rank is the rating your website has earned in regards to it's quality and content.
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